Advertising Age - Al Ries

Marketing Myth-Busting: Kodak Wasn't Slow to Digital; It Was the First One In

Everyone has opinions on the subject of Kodak and its bankruptcy. Most of them are wrong.

The Most Effective Way to Sell Brand USA's Image

Try to say everything and you end up saying nothing. Make your message real, and you not only connect with people but entice them with the suggestion that there is more to learn about your brand.

Hi-Lo: How You Can Target Both Ends of the Market

Developing two brands, one at the high end and one at the low end, is probably an easier task than trying to take on the market leader in the middle of the market.