Advertising Age - Al Ries

We're So Quick to Crown Social-Media Successes That We Forget What They're Actually Based On

While both Old Spice and "The Hunger Games" ran brilliant social-media efforts, it should be pointed out that one started out as a Super Bowl spot and the other is a best-selling book franchise.

Nothing Exciting About Burger King's Menu Expansion

Following the leader is not a successful marketing strategy -- here's why.

When It Comes to Names, Corporations Just Aren't People

It's highly unlikely that a marketing campaign will change the way consumers refer to a brand. How many people call Dunkin' Donuts "DD?" or Gatorade "G"?