Advertising Age - American Demographics

American Consumer Project: Dale and Frankie in Teton County, Mont.

For the next year, Ad Age is following 11 households to examine consumer behavior. Meet Dale and Frankie, Boomer Farmers in Big Sky Country. Among the things they don't teach you in Marketing 101: The difference between farming and ranching (hint: moo), but if you want to understand the people who live in these counties, it helps to understand what they're facing each day.
Trying to Decide on a Cause-Marketing Category? Consumer Location is Key

Donating to the arts may not be as important as keeping the local church thriving, depending on what part of the country you ask. We offer some insight for those looking for the right cause to support.
American Consumer Project: Alfredo in Los Angeles County

Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over a year. Meet Alfredo, a Cuban immigrant struggling with the American Dream.
American Consumer Project: Basha in Lake County, Florida

In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation to examine the impact of demographic and economic change on consumer behavior, we're tracking 11 households in 11 representative counties. In this piece meet Basha, a preboomer on the go.
American Consumer Project: Jay in Leavenworth County, Kan.

Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over the next year. Meet Jay, a young teacher, student and salsa eater. He grew up poor, and while many of those in his community give back in the military, he stayed and gives back through teaching and coaching.
American Consumer Project: Andrew in Hampden County, Mass.

Ad Age is examining the impact of demographic and economic change on the American consumer, tracking 11 households in 11 counties over the next year. Meet Andrew, a millennial Latino with big aspirations.