Advertising Age - American Demographics

How the U.S. Watches Cable
In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.
Ad Age Looks at Who's Watching What Where

We took data released last fall from a 25,000-household survey and analyzed the top first-run network shows that respondents said they had watched in the previous seven days.
The Demographics of Health Care
Certain areas are more prone to certain kinds of illnesses. But more important is what the residents there do when they get sick.
Stat of the Day: How Three Generations Spent in their 20s

Boomers, Gen-X, and Millennials all spent nearly the same amount when each group was 25-34. But how they spent it varied greatly and in surprising ways.