Advertising Age - Ad and Marketing Book Reviews

Is Mark Zuckerberg a Genius?

Despite a sense of inevitability and a bit of deification when it comes to Mark Zuckerberg, "The Facebook Effect" is a valuable chronicle of the social network's transformation.

Your Pitch Isn't as Good as You Think

How good is your pitch? Not as good as you might think. 'Pitch Anything' uses neuroscience to explain why.

Confessions of an Internet Menace

David Thorne's sly -- some would say mean -- sense of humor and design savvy have made him a viral success.

An Instructive View From the Top

In 'The Corner Office' Adam Bryant, senior editor for features at the New York Times, avoids tired clichés and executive hubris to deliver a book relevant to anyone building brands and selling products.

A Case for Why Words Matter

In 'Users Not Customers,' Aaron Shapiro, CEO of digital agency Huge, introduces a subtle shift in nomenclature, moving from the idea of customers -- or buyers -- to users.