Advertising Age - Digital

An Inside Look at How the BBC Created the Work for Its iPlayer

A series of TV spots and short films features U.K. celebrities such as Ricky Gervais speaking earnestly about personal topics -- all while getting poked in the face. Here's how they did it.

Mobile, Local are Key Factors in Facebook's Post-IPO Revenue Growth

Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.

Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing

Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.

Kia Taps Celebs for Super Bowl Spot Based on Their Social Graphs

Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.

Former MySpace, MTV Exec Nada Stirratt Joins Data Giant Acxiom

Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.

With HuffPo Streaming Network, Tim Armstrong Doubles Down on the Brand of Arianna

AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.

EU's 27 Countries Have 27 Interpretations of New Privacy Law
The European Union has 27 countries -- and 27 interpretations of Europe's new e-privacy rules. To make it even more complicated, the e-privacy law has been issued as a directive, a form of legislation that lets every E.U. country fashion its own domestic law.

Surprise: Honda's 'Ferris Bueller' Ad Is Most-Watched on the Web

A clever PR stunt helps Honda trounce VW's "Bark Side" and every other Super Bowl-themed ad on the Viral Chart.

Reuters' New Social Dashboard Charts CEO Influence, Chatter About Companies

Reuters' latest attempt to bring social media into its newsroom is a dashboard for journalists and readers called "Social Pulse."

Facebook Files for IPO; Reveals $1 Billion in 2011 Profit

Advertising accounts for 83% of Facebook's revenue, but that percentage is falling as virtual goods and payments increase. Special bonus: Ad Age's by the Numbers.

Is Netflix Kids' Streaming Part of Nickelodeon's Ratings Drop?

Netflix is adamant that its streaming service will not cannibalize the cable industry, but Nickelodeon's recent ratings decline may provide the first suggestion that at least one subset of viewers is at risk of abandoning live TV.

Microsoft Lays Off 200 in Marketing; Gayle Troberman Out

Microsoft has laid off roughly 200 people in marketing, including Chief Creative Officer Gayle Troberman.

Microsoft Attacks Google for Privacy Policy Change in New Print Ads

A campaign running in the Times, WSJ and USA Today asserts that Google is putting its own interests above those of users to track what they do and lure advertisers with better data.

Heineken Plays Matchmaker for Valentine's Day

Heineken is extending its "Open Your World" campaign into a Facebook app that allows you to ask the object of your affection out for a date -- or presumably, a beer.

AOL Sees Growth in Online Display Ads

AOL found something that has eluded many of its peers of late: growth in their online display ad business.

YouTube to Advertisers: You Will Pay $20 CPMs for Dog-On-Skateboard Videos and You Will Like It

The $100 million investment in new channels is as much about branding -- or rebranding -- to meet advertisers' needs as it was about creating new content consumers want.

Facebook Said to Hire Morgan Stanley for IPO

Facebook looks to raise $5 billion from its offering, while investment banks may generate as much as $500 million in fees.

New Yorker Editor Says Print Edition Will Still Be Here in 20 Years

David Remnick said digital media has meant The New Yorker needs to ask more from its contributors than before. "You push, you prod, you beg, you plead," he said. "It's a pathetic piece of business being an editor."

Hulu's Back in the Super Bowl With Ad Starring Will Arnett

Hulu first advertised in the Super Bowl three years ago, when Alec Baldwin starred as Hulu's ambassador to Earth.

Hulu's Jason Kilar: We Pay Our Content Partners More Than Netflix

The paid service Hulu Plus is set to become a bigger source of revenue in 2012 than free, ad-supported Hulu.

The Art of the Super Bowl Ad: Lee Clow on How Apple's '1984' Almost Didn't Happen

Lee Clow remembers Apple co-founder Steve Jobs' one direction for the legendary Super Bowl ad: "go make it great."

Apple Names U.K.'s Browett to Lead Retail Business

Apple has named John Browett, CEO of the U.K.'s largest consumer-electronics retailer, to run its stores and oversee international expansion.

Bazaarvoice Partners With Buddy Media to Make Ratings, Reviews Social

Buddy Media is partnering with Bazaarvoice to help brands distribute reviews and other user-generated content through social media.

Twitter CEO Dick Costolo: We're 100% Focused on Advertising

Twitter still has "a ton of work to do" in honing the targeting and frequency-capping of promoted tweets, CEO Dick Costolo said. But consumers aren't pushing back against ads in the Twitter stream, he said.

Facebook Releases Moviemaking App to Demystify Timeline

The app looks like an attempt by Facebook to make Timeline into a less fearsome prospect for users who have been hesitant to opt into it.

News Corp.'s IGN Doubles Down on YouTube With START

The new channel is getting a big investment from YouTube, which is giving channels up to $5 million to cover startup costs, to be repaid over the first year of operation.

Content Conundrum: How Owned Media Changes the Game

Point your lens toward Madison Avenue. What you see is the media industry burning its index finger on the digital-content trend.

Google Embarks on Unification Effort in Order to Better Mine Trove of Data
Moves to bring order to its vast and sometimes chaotic network promise to benefit consumers and advertisers alike.

Facebook 101: Is Your Brand Worth a Like?

Takeaways from Creativity's roundtable on Facebook with Livio Dainese, Jason Zada, Jeff Benjamin, Jaime Robinson, Scott Lange and Paul Aaron that will help you build a buzzworthy campaign on Facebook.