Advertising Age - Hispanic Marketing

Disney, Univision Talk About Starting a Cable News Channel

Walt Disney Co., owner of the ABC broadcast network, is in talks with Univision Communications to create an English-language, 24-hour cable-news channel, according to two people with knowledge of the situation.

Tecate Consolidates U.S. Advertising With Mexican Agency

In a cost-saving move, Heineken's Tecate beer brand is shifting U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.

P&G Multicultural Exec Ida Chacon Joins Latinum

Well-known P&G exec Ida Chacon is joining the Latinum Network as VP-marketing and commercial solutions.

LatinWorks Is Ad Age's Multicultural Agency of the Year

As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.

Alma Is No. 6 on Ad Age's Agency A-List

That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.

Ruder Finn and Finn Partners Face Off for Target Business

Target is one of the first companies to pit Ruder Finn against Finn Partners since the firm split into two last July due to a family disagreement.

What's to Become of Hispanic Identity?

Sociologists see possible early evidence of "ethnic attrition" or assimilation among Hispanics in a survey by the U.S Census in which race dominates identity.

Amid Other Roster Changes, JC Penney Keeps U.S. Hispanic Shop Conill
JC Penney is keeping its U.S. Hispanic agency Conill even as the retailer ends its five-year relationship with Saatchi & Saatchi and adds other agencies to its roster.

People on the Move: Univision Promotes Luis Patino to Senior VP

Also in this week's moves, Brides names a new sales team, Gilt's Fernando Romero moves to DailyCandy and Jonathan Lum comes to Olson from Goodby to head strategy.