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CMOS With Skin in the Game Tell Us How They Spent Their Super Bowl

With millions of ad dollars on the line, we had to ask, "Is it any fun at all to be a marketer in the Super Bowl?" The answer is, "Yes, as long as you can multitask."

Instant Replay: See All the Super Bowl Spots Again and Again

Ad Age has gathered all of the Super Bowl spots that ran nationally during the game in one place.

Ford, Chevy Trade Barbs Over Silverado Super Bowl Ad

A snit developed today between the two brands over a Super Bowl ad for the Chevrolet Silverado pickup that shows a group of Silverado owners surviving the cataclysm supposedly predicted by Mayan culture for 2012.

Food Trucks Spread 'New' Cuisine, Shake up Restaurant Model

Ethnic food -- from Korean to Thai to El Salvadoran -- has become more familiar to the average U.S. consumer, and that's not because of mom-and-pop restaurants or specialty stores, but via food trucks.

Five Great Agency Ideas From Around the World

Japan's Hakuhodo took the prize for Ad Age's International Agency of the Year last month, but many of those who didn't win submitted ideas you can learn from. Here are five of the best, culled from Latin America, Europe and Asia.

Beyond the Runway: Meet the PR Pros Who Run Fashion Week

You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.

An Inside Look at How the BBC Created the Work for Its iPlayer

A series of TV spots and short films features U.K. celebrities such as Ricky Gervais speaking earnestly about personal topics -- all while getting poked in the face. Here's how they did it.

Isaacson's Book a Catalog of Reasons Why Steve Jobs Is a Hero to Marketers

Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.

On the PGA Tour, Veterans Battle New Breed of Player

Thanks to multimillion-dollar purses, stronger athletes are flocking to golf, and they're bringing social media-savvy and powerful swings, says PGA Tour CMO Tom Wade.

Spain's Starring Role in Bollywood Movie a Boon to Tourism

In a first for the Indian film industry, Spanish travel authority Tourespana created what's essentially a brochure for the country in the movie "Zindagi Na Milegi Dobara" -- and it worked, with the number of Indian tourists to Spain jumping 65%.

Bourbon Boom Overseas Fuels Record Spirits Sales

Bourbon is gaining momentum internationally, thanks to favorable trading conditions, aggressive marketing and a growing appetite among foreigners for U.S. liquor.

Cost Cuts Are in Store for P&G and Unilever

Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.

Can Komen Recover From PR Crisis?
In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.

In First Quarter, Marketers Wary Amid Temperate Ad Growth
The ad market is picking up after a sluggish start to the year, but a lot still rides on advertisers' behavior in the second quarter.

What Does Bank of America Want From Its New Agency? A Silver Bullet

According to a briefing document circulated as part of its pitch, BofA is eager to find a new direction -- and fast.

Mobile, Local are Key Factors in Facebook's Post-IPO Revenue Growth

Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.

An App Gives Parents A Taste of Abuse

Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.

Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing

Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.

Just in Time for Super Bowl: 'The Least Interesting Man in the World'

Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan

Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.

Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?

Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?

Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.

Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?
If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?

Pepsi Gets Medieval With Elton John Super Bowl Spot

Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.

Pre-Release Scorecard: Auto Ads Have Most Buzz Heading Into Super Bowl

Automakers are reaping the biggest increases in buzz among all the marketers that have released Super Bowl commercials early, according to YouGov Brand Index, a daily consumer research service.

Patriots Lead Chatter, But Giants Have More True Fans In Social Media

Which ones have the truest fans of all? With social media we can begin to answer that question.

Kia Taps Celebs for Super Bowl Spot Based on Their Social Graphs

Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.

Zing! Chevy Disses Ford in Super Bowl Spot

In a 60-second apocalyptic-themed Super Bowl spot that will air during the game's first quarter, GM's Chevrolet brand manages to get in a dig at cross-town rival Ford.

Former MySpace, MTV Exec Nada Stirratt Joins Data Giant Acxiom

Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.