Advertising Age - Rance Crain

Isaacson's Book a Catalog of Reasons Why Steve Jobs Is a Hero to Marketers

Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.

How Wonder Bread Played a Key Role in the Battle Between Marketers and an Overzealous Government

The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community.

Want a Better Relationship With Consumers? First, Know Your Brand

Ad Pioneer Eduardo Caballero on the Intricacies and Potential of the Hispanic Market

Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.