MediaPost | Online Media Daily
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Free Digital Lockers Have Wide Appeal
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of storing and accessing content from a digital library.
Internet Growth, e-Commerce Expands Globally
Interest in Facebook's pending IPO is huge -- and for good reason: New research from GlobalWebIndex shows that nearly 60% of the world's Internet users manage a social network profile on a monthly basis. Research also found that e-commerce is big business in developed markets and growing in emerging Internet economies.
Studio One Shifts From Syndie To 'Content Marketing,' Taps NBCU's Johnson To Accelerate It
Studio One Networks, a pioneer in the online syndication business, has subtly repositioned itself into a supplier of "content marketing" to advertisers and agencies, and has hired a veteran of a major media brand, NBC Universal, to oversee its expansion.The executive, Devin Johnson, joins Studio One as COO from NBC Universal, where he was general manager of Digital Works@NBCU, where he developed "private label" content for some of the Web's biggest brand marketers, several of which, like Procter & Gamble, also are major clients of Studio One.
Man Dogs Bytes: Newsmax's Neuhaus Explains Site Redesign
Spunky print and digital news magazine Newsmax quietly launched a complete redesign of its eponymous website Newsmax.com. The overhaul, which was "a year in the making," according to Creative Director Cable Neuhaus, marks a look and functionality that is "far removed" from what was already a fairly successful publishing endeavor. "Why does this matter?," says Neuhaus, "because Newsmax.com is one of the most visited news sites on the Web, well ahead of many others that seem to have higher brand recognition (but a smaller audience)."
Google, EU Spar Over Privacy Changes
Privacy regulators in the EU have asked Google to delay its plan to begin compiling more detailed profiles of its users. "Given the wide range of services you offer, and popularity of these services, changes in your privacy policy may affect many citizens in most or all of the EU member states," Jacob Kohnstamm, a top EU privacy official, wrote in a letter to CEO Larry Page.
adCenter Refines Mobile Targeting, Campaigns
Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCenter that included more refined targeting on mobile devices.
Mobile Advertisers Score Touchscreen Touchdown
With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV previously owned. A Harris Interactive survey found that 60% of mobile phone users plan to use and view their phone while watching the game.
Social, Search Identify Super Bowl Favored Team, Ads
Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches and shares. The New York Giants took more than 40 states; New England took the remainder. Clearspring tapped data related to search activity, social shares and clicks to analyze the favored football team of Super Bowl XLVI, as well as the favorite brands running ads.
Undertone Solidifies 'Publisher Network,' Signs Exclusives With Big Titles
Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, and Britannica.
VivaKi's Hecht Excited About Mobile's Dimensions
In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. Chief Curt Hecht, now based in Paris, who is leading Publicis Groupe's R&D center, sounds off on tablet efforts and mobile marketing.
Follow Some Hail Mary Tweets At #MPSuperAds

Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. MediaPost, in collaboration with TargetCast interactive chief Steve Minichini, will host a special tweet-up of impressions, reactions and predictions of industry pundits surrounding the Big Game, and the big ad campaigns that break during it. Or just sit back and watch the action unfold live on www.mediapost.com/publications.

AOL Taps Right Media Exchange
AOL selected Yahoo's Right Media Exchange as the platform to provide real-time access to its inventory as part of the display advertising agreement that AOL, Yahoo and Microsoft entered into last fall.. The three companies agreed to pool each others' unsold inventory to boost ad pricing and enhance reach for advertisers and agencies.
CPG, Health Top Video Advertisers, Digital VIdeo To HIt $5.4B
Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuMe. Health and pharmaceutical brands came in second -- with a 16% share of the video ad market -- despite a 400% year-over-year increase in spending.
Romero To Horizon VP, Digital Media
Horizon Media has named Ramond Romero vice president-digital media activation. He joins from Omnicom's OMD unit where he was group director-U.S. digital on the PepsiCo account.
Brand Electrodes?
By implanting electrodes directly into a part of participants' brains, scientists at UC Berkeley (where else) have found a way to reconstruct words someone hears based on their brain waves.
Google Can't Weigh In On 'Used' Digital Music Case
The battle between EMI's Capitol Records and "used" digital music store ReDigi has drawn the attention of Google, which this week attempted to file a friend-of-the-court brief in the case.
Super Bowl XLVI Ads Get Counted In Real-Time
Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform has been built into the USA Today Super Bowl Ad Meter, giving the social tool a facelift.
Facebook Ad Growth Outpaces Search Marketing
Budgets for advertising on Facebook continue to grow at a faster clip compared with paid search, according to Kenshoo Social. But are budgets growing faster because social appears as the shiny new object, or have marketers finally figured out how to calculate ROI from Facebook campaigns?
Yahoo Hires NYT's Heffernan

Former New York Times digital media reporter and columnist Virginia Heffernan has joined Yahoo as a national correspondent, covering culture and politics from “a digital perspective.” Yahoo says Heffernan will cover a range of topics from  how the 2012 presidential campaign plays out online to how social issues are shifting in a digital age.

The hiring is the latest move by the Web portal to gear up coverage for the 2012 election and its news operation more broadly. Last April Yahoo opened a Washington news bureau and in October the Internet giant announced an alliance with ABC News for joint national news coverage and programming.

"Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
With the movie premiere of "The Hunger Games" set for March 23, Hollywood is probably hoping the film version of the wildly popular young adult novel will also be a huge hit. So is Funtactix, the company behind the forthcoming social game based on the book, which is timed to launch on Facebook in tandem with the movie.
NYTCO: Digital Revs Slide 5%, Digital Subscriptions On The Rise
So much for The New York Times Co.'s phoenix-like return to digital prosperity. Due to declines in cost-per-click and display advertising at the About Group, total digital ad revenues decreased 4.9% to $95.7 million in the fourth quarter.
Jumptap: Android, Apps Up Traffic Rates
Thanks to the proliferation of Android-powered smartphones, however, the Google platform strengthened its position as the dominant mobile operating system overall on Jumptap's network, which reaches 95 million U.S. mobile users per month and 142 million worldwide.
Facebook Files $5 Billion IPO
Facebook Wednesday filed for an initial public offering to raise up to $5 billion in a deal that could ultimately value the social network at an estimated $75 billion to $100 billion. Though less than the $10 billion rumored, the transaction would be the largest IPO ever by an Internet company, easily eclipsing the $1.9 billion raised by Google in 2004.
Senate To Examine Verizon's Partnership With Cable Companies
The head of the Senate antitrust subcommittee said Tuesday that he intends to convene a hearing to examine a proposed alliance between Verizon and three cable companies. The issue is competition in the wireless and video markets.
Yahoo, Disney Partner For New Show
Yahoo is partnering with Disney Interactive on its latest video show starring comic actress Ali Wentworth.
ABC Takes 'The River' To Xbox Live Kinect
ABC Entertainment's promotion for the new series "The River" running on Xbox Live, the first Microsoft Kinect-powered branded experience, taps hand gestures. It aims to reach an audience a bit younger than those viewing the broadcast TV show.
Papczun To U.S. President, Performics
Performics, the performance marketing agency owned by Publicis Groupe, upped Eric Papczun to U.S. president.
AOL Exceeds Expectations, Bolsters Display, Global Ad Revs
Thanks to strong display advertising, AOL once again beat quarterly expectations. Excluding select items, fourth-quarter profit hit 42 cents a share, while display advertising rose 15% year-over-year.
Mobile Use To Soar During Super Bowl
Nearly 60% of mobile phone users plan to look at or use their phones during this year's Super Bowl, according to a new survey by Harris Interactive. The finding underscores the broader shift toward two-screen viewing to augment traditional TV watching. Eight out of 10 viewers plan to use their mobile devices as much or more than they did during last year's Super Bowl.
Mobile Banking On Rise, Financial Giants Deliver
Chase, Citi and USAA ranked as the top bank or credit card brands when it comes to mobile services, according to a new study. On the brokerage side, Charles Schwab, The report points to iPad apps as a key to mobile leadership in the financial services area, with most category leaders providing a custom offering for the Apple tablet.