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Continental Pushes Past Southwest In Customer Loyalty
In the airlines category most of the brand strength Continental is showing is in inflight-related services and rates and extra charges (or lack thereof). "They seem to be seento be doing it better than others in those critical drivers," said Robert Passikoff, founder and president of Brand Keys, Inc.
PepsiCo: Marketing Spend Up; Job, Agency Cuts
In moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency roster by 50%.
Macca Hypes JBL Speakers
Paul McCartney will appear in a new commercial for Harman International's JBL brand of speakers scheduled to run during the Grammy awards this weekend.
Gillette Goes To Fashion Week
Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and presentations, parties, concerts, panel discussions and Web elements at milkmade.com.
Q&A: Men Warming Up To Skin Care
It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while 9 out of 10 men use some type of grooming product, only 25% use facial skincare products.
Nissan Lets Fans Build Z-car
Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused on the Chicago Auto Show.
Flash! Kodak Exits The Camera Biz
When it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to recognize how those very innovations will change the industry.
Barneys Debuts 'Tree Time' Campaign
Barney's is launching its Spring 2012 Women's designer campaign called "Tree Time" featuring Penelope Tree and seven other women.
Whole Foods Sales Up 8.7%; More Expansion Planned
Whole Foods Markets says same-store sales climbed 8.7% in its fiscal first quarter, with total sales rising 13% to $3.4 billion. And net income increased 33% to $118.3 million. The Austin, Tex.-based food retailer also detailed expansion plans, and says it opened six stores in the first quarter and expects to open three stores in the second quarter. While the company currently has 317 stores, it has said it believes it can reach 1,000 in the U.S., and says it signed eight new leases, in Colorado, Florida, Illinois, Indiana, Minnesota, Mississippi, New York and Ohio.
Victoria's Secret Launches V-Day Campaign
Victoria's Secret is launching its "Gorgeous" collection on Valentine's Day. The collection includes a limited-edition fragrance, Bombshell in Love.
Correction: Starbucks Did Make Loyalty List
The Feb. 6 article, "Brand Experience, Values Increasingly Drive Loyalty," inaccurately stated that Starbucks did not make Brand Keys' loyalty rankings in the packaged coffee category. In fact, Starbucks was tied with Dunkin' Donuts for #1 in this category. We regret the error, which has now been corrected and noted in the post.
Top Loyalty Engagement Brands For Teens

Today, subscribers will be getting Engage:Teens. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Major League Gaming

1. Call of Duty: Modern Warfare
2. Halo
3. Battlefield/Madden Football (tie)
4. World of Warcraft/FIFA 2012 (tie)
5. Starcraft 2/Batman Arkham City/Diablo/NBA 2K12 (tie)
6. Crysis
7. Gears of War
8. Elder’s Scrolls Skyrim

Pizza

1. Domino’s/Papa John’s (tie)
2. Pizza Hut
3. Godfather’s
4. Round Table
5. Chuck E. Cheese
6. Little Caesars

Soft Drinks

1. Coca-Cola
2. Pepsi
3. Mountain Dew
4. 7-Up/Sprite (tie)
5. Dr Pepper
6. Fanta

Soft Drinks (Diet)

1. Diet Coke
2. Diet Pepsi
3. Diet Mountain Dew
4. Diet Dr Pepper
5. Diet 7-Up

Top Loyalty Engagement Brands In Entertainment

Today, subscribers will be getting Marketing:Entertainment. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Major League Gaming

1. Call of Duty: Modern Warfare
2. Halo
3. Battlefield/Madden Football (tie)
4. World of Warcraft/FIFA 2012 (tie)
5. Starcraft 2/Batman Arkham City/Diablo/NBA 2K12 (tie)
6. Crysis
7. Gears of War
8. Elder’s Scrolls Skyrim

Major League Sports

1. MLB
2. NFL
3. NHL
4. NBA

Movie Rentals

1. Blockbuster
2. iTunes
3. Amazon
4. Netflix
5. Redbox
6. DVDXpress

Video Streaming Websites

1. Youtube
2. iTunes
3. Netflix
4. Amazon
5. Hulu/Megavideo (tie)
6. Vimeo
7. Veoh
8. Vudu

Blu-Ray Players

1. Samsung
2. LG
3. Sony
4. Panasonic/Pioneer (tie)
5. Sharp
6. Toshiba
7. Vizio
8. Phillips

E-Readers

1. Kindle
2. Nook
3. iPad
4. PanDigital
5. Sony
6. Kobo

Flat Screen TV

1. Samsung
2. Vizio
3. Sony
4. Insignia
5. LG
6. Panasonic
7. Toshiba
8. Hitachi
9. Phillips

Tablets

1. Apple
2. Amazon
3. Samsung
4. Barnes & Noble
5. Asus
6. Dell
7. Sony/Lenova (tie)
8. Toshiba
9. Blackberry
10. Kobo

Evening News

1. NBC
2. ABC
3. FOX
4. MSNBC/CNBC (tie)
5. CNN
6. CBS

For Loyalty, Major League Gaming Must Be Social
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This part of the fourth installment focuses on highlights from the major league online gaming category.
In Loyalty, Hyundai Leads, Domestics Rise
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This part of the fourth installment focuses on highlights from the automotive category.
Looking For Love in All The Right Places?
With total Valentine's Day sales possibly exceeding $16 billion in 2012, those of us in e-commerce are looking to determine how local businesses, particularly in the service space, can position themselves to boost sales.
Corona Supports Cancer Research With Promo
Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a Corona "Find a Cure" paper basketball donation recognition decal complete with their name and whom their donation supports.
Mitsubishi Goes Storm Chasing
Mitsubishi, which has been doing some fairly outrageous marketing over the past couple of years (a drive on the world's deadliest road in Bolivia being my persona favorite) is at it again. The effort, Ride the Storm via 180LA, involved a five-day, six-state storm-chasing expedition with Weather Underground.
Fadmashion Does Fashion Shows In Brooklyn
Online fashion platform Fadmashion is bringing hipness to the hip center of the galaxy, Williamsburg, where your passport must be stained with equal-trade grappa in order to be allowed on Metropolitan Ave.The group will hold fashion shows at local bars.
Barbie Opens Up Her 'Big Pink Closet'
With Toy Fair 2012 just days away, Mattel says it is introducing a new global campaign for Barbie, designed to appeal to the fashion sense and imaginative skills of little girls around the world.
Sunkist Campaign Takes On Cold and Flu Season
Sunkist Growers' new campaign seeks to remind consumers about Vitamin C's power to boost immunity during cold and flu season -- a daily consumption of oranges and lemons as a natural way to boost Vitamin C levels.
Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Doritos' "Sling Baby" ad earned the "rare distinction" of being both the most memorable and best-liked ad in this year's Super Bowl, indexing 177 on the former and 190 on the latter, reports Nielsen.
McCormick To Open First Spice Store
Spice marketer McCormick & Co. is setting up shop. It plans to open its first store, McCormick World of Flavors, in Baltimore's Harborplace. Designed to promote the brand, the company says the store will include a cooking demonstration area, as well as educational and interactive displays. At 3,800 square feet, it will have sections focusing on cooking, grilling and baking. The new store is a bit of a homecoming, the Sparks, Md.-based company says: The Inner Harbor location is just steps away from what was once 414 Light Street, home to McCormick's plant and headquarters from 1920 to 1989.
Top Loyalty Engagement Brands In Affluence

Today, subscribers will be getting Engage:Affluent. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Automobiles

1. Hyundai
2. Ford
3. Honda
4. BMW
5. Mercedes/GM (tie)
6. Nissan/Chrysler/ Toyota (tie)
7. Kia
8. Subaru
9. Audi
10. Jeep/Chevrolet/Mitsubishi (tie)
11. Volkswagen/Volvo (tie)
12. Mazda
13. Saab

Credit Card

1. Discover
2. American Express
3. Visa
4. Capital One
5. MasterCard

Credit Card (Banks)

1. Chase
2. Barclaycard
3. Wells Fargo
4. HSBC
5. Citibank
6. Bank of America

Cosmetics (Luxury)

1. Clinique
2. Lancome
3. Chanel
4. Estee Lauder
5. Shiseido

Facial Moisturizer (Luxury)

1. Elizabeth Arden
2. Lancome
3. Chanel
4. Clinique
5. Estee Lauder
6. Clarins
7. Shiseido

Hotel (Luxury)

1. InterContinental
2. Ritz-Carlton
3. W Hotels
4. Fairmont Hotels

IT Solutions Provider

1. IBM
2. Microsoft
3. Accenture
4. Cisco
5. Dell
6. Oracle
7. HP

Mutual Fund

1. Vanguard
2. American Funds
3. Fidelity/Janus (tie)
4. Putnam/T. Rowe Price (tie)
5. Dreyfus
   

Online Brokerage

1. Scottrade.com/Options Xpress (tie)
2. Fidelity.com
3. Schwab.com
4. TDAmeritrade.com
5. Vanguard.com
6. MerrillLynch.com
7. Etrade.com

Buick EAssist Mobile Games Tout MPG
Buick is launching a series of games meant to make tracking miles-per-gallon stats a sport, or at least engaging. A suite of three games is part of a single app available at Android and Apple stores.
Lego Goes Social For Hero Factory Idea
The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on Tongal in which the Hero Factory has been placed under lockdown.
Top Loyalty Engagement Brands For Moms

Today, subscribers will be getting Engage:Moms. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Breakfast Cereal (Adults)

1. Cheerios
2. Special K
3. Honey Nut Cheerios/Frosted Mini Wheats (tie)
4. Honey Bunches of Oats/Chex (tie)
5. Fiber One
6. Rice Krispies
7. Raisin Bran
8. Corn Flakes
9. Life
10. Grape-Nuts
11. Post Raisin Bran
12. Kix

Diapers

1. Pampers
2. Huggies
3. Seventh Generation
4. Luv’s

Pasta Sauce

1. Barilla
2. Ragu
3. Progresso
4. Classico
5. Buitoni
6. Prego
7. Hunt’s
8. Rao’s

For Abercrombie & Fitch, Buzz + Value = Loyalty
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This third installment focuses on highlights from the retail category.
Bud Light Enlists Weego To Continue Buzz
Bud Light's Facebook page explains how "once just looking for an owner, (the canine star) hit the jackpot when a great owner who also happened to be an exceptional trainer brought him home one day."
T-Mobile Offers V-Day Deal
In advance of Valentine's Day, T-Mobile will give consumers the chance to own a 4G-enabled smartphone or tablet for free (after a mail-in rebate and two-year contract signing).