Media Creativity
Media Creativity

Come For The Wi-Fi, Stay For The Coffee And Carrot Cake
The Coffee Company, an aptly named business located in Amsterdam, was looking for a way to persuade college students to spend more time in its stores. So the company offered free Wi-Fi in shops situated closely to universities.

If Only Finding A Man Was This Easy…
Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment, and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, single men. I would have loved to see this campaign in action, for many reasons.

How Do YOU Celebrate Arbor Day?
In the grand scheme of American holidays, it's doubtful that Arbor Day cracks people's top five. In Brazil, the holiday is celebrated on Sept. 21 under the name National Tree Day, coinciding with the beginning of spring in the southern hemisphere. To celebrate the holiday, Brazilian bank Banco Real ran a simple newspaper ad -- with a seed attached.

Upscale Condo Campaign: Nabe’s Amenities Trump Indoor Lux
If you can afford to buy a luxury condo in New York City in this down economy, then you know the place will be loaded with luxury fittings. Rather than focus on the obvious, Flying Machine created a print campaign for Murray Hill's first green condominiums, located at 303 East 33rd St., that centers on what's outside the condos instead.

Common Thread: Fan Names Woven Into Rugby Jerseys
New Zealand rugby team the All Blacks appreciates their fans. And vice versa. Later this month Team Captain Richie McCaw will be presented with jerseys that have the names of 100,000 fans engraved onto a single thread used to make the jerseys.

Open Wide: Ads In The Dentist’s Chair
What's more painful: a root canal or sitting through an episode of "Extreme Makeover"? InChairTV is launching a low-maintenance ad network in more than 400 dentist offices that offers patients some much-needed escapism.

Pick Your News: Paper Prints Customized Front Pages, Courtesy Of Nissan
What news and pictures would you like to see on the front page of your Sunday morning newspaper? That question was posed to subscribers of O Estado De S. Paulo (The State of Sao Paulo), a daily newspaper published in Brazil, over the course of two Sundays. Subscribers were given a task: generate the news and pictures that they themselves would like to see in the paper. Below the fold was an ad for Nissan, the brand behind this initiative. "Escape the pattern. You, yourself should write the news," began the ad.

Elations Site Heavy On Content, Light On Self-Promotion
Baby boomers might not be as technologically savvy as younger generations, but that doesn't mean social networking doesn't register as a blip on their radar. Case in point: Elations, a fruit-flavored beverage that provides a recommended dosage of Glucosamine and Chondroitin to those suffering from joint pain and osteoarthritis. Rather than promote its product using traditional media, the company launched a social networking site, LiveElated.com, where boomers can read daily nutritional news stories, track their weight loss using a BMI and Activity calculator, and share stories with people living with similar ailments.

Look There, On the Floor — College Bookstore Campaign A ‘Downer’
LevelVision's College Bookstore Network is bringing its latest ad medium to more than 300 college campus bookstores this year. If you don't see it, look down -- for chances are, you'll be standing on it. Video screens that are less than 1" thick will be placed on bookstore floors, running a combination of infotainment and ads.

Time To Get Creative — And Set A Record
Creative folks, listen up. Photolibrary wants you... to join in and create the world's largest ad, using royalty-free images in Photolibrary's archives. The viral element serves as a follow-up to a print campaign that positioned the company's royalty-free images as a hub of creativity. Translation: creative images and royalty-free images can be one and the same.