MediaPost | Media Creativity
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Chicago Cool: Recycled Refrigerators Become Street Art
Peas are traditionally kept inside refrigerators. That is, if you go the conventional route.
'Big C' Turns Virtual World Upside Down
A cancer diagnosis turns a person's world upside down. Showtime temporarily turned Web page viewing upside down, with a digital campaign promoting its new show, "The Big C." The series, which premiered Aug. 16, stars Laura Linney as a teacher recently diagnosed with terminal cancer.
Scented Banner Ads: Smells Like The Future?
Growing up in the 1980s, I watched "The Jetsons" and fully expected to be driving a flying car as an adult. I'm still waiting. When the Internet became a prevalent tool in people's lives, I wondered how, and if, smell would ever be combined with computing technology. A campaign in Brazil went from online to offline in a matter of seconds, with a banner Web surfers could hold and smell.
Feeding The Hungry With Nothing
An ongoing campaign for the Rhode Island Food Bank proves that you can accomplish something with nothing. In this case, 40,000 empty cans of "Nothing" went on sale for $2.99 each at local supermarkets -- $2.79 of which went directly to the food bank.
The Problem With Online Ad Creative No One Wants To Hear
Mixed with content, music acts like baking powder, binding a connection with the audience. That's why movies rely on music scores and songs in the forefront to elevate the senses of their audience, and television commercials do the same exact thing. So what's the problem with online advertising creative? It can't be heard.
Yogi's Tea And Sympathy: Well Wishes Are On The Bag
Yogi Tea launched an online campaign guaranteed to brighten the day of countless tea lovers. Yogi created a well wishes microsite where consumers could send online inspirational messages, written on a tea bag, to friends and loved ones. In addition to the customized e-card, recipients get a pair of Yogi tea bags in the mail.
On The Road, Smelling Steak: Beefy Promotion Taps The Power Of Scent
Exhaust fumes, humidity and, on a bad day, road kill. These are the things I smell when I drive the highway with the windows down. Grilled steak, not so much. Travelers on Highway 150 in Mooresville, N.C., however, experienced the smell of grilled steak wafting through the air, thanks to a scent-emitting billboard.
Here Comes The Sunvertising
Why go over budget with an ad campaign when you can defray costs by using nature's natural light as your ad medium? That's right: Let the sunshine in... to create outdoor ads promoting the use of sunscreen.
There IS A Free Lunch -- Inflight, Courtesy of Our Sponsor
Gauging the amount of advertising a person can take often depends on the degree of exposure and whether the consumer receives an incentive in return. Personally, I'd rather arrive at a movie late to avoid sitting through a handful of ads prior to previews. But let's say I'm taking a short flight and I'm offered a free lunch or snack that comes in a sponsored-covered box. Show me the advertising!
Classing Up Comfort Food Helps Sell Wisconsin Cheese
Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you're lactose-intolerant.