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Beasley Broadcasting Revs Dip 7%
Beasley Broadcasting said its total revenues declined 6.8% to $25.2 million in the fourth quarter of 2011. CEO George Beasley blamed it on a reduction in political spending in a non-election year.
First Tennessee Taps KSL For Planning, Buying
First Tennessee Bank, a part of First Horizon National Corp., has selected KSL Media as its new agency for media planning and buying, following a review that began in late June 2011.
'Peanuts' Debut In Super Bowl Met Life Ad
MetLife will join the line-up of first-time Super Bowl advertisers with a 30-second spot featuring the Peanuts characters, which have been central to its marketing for decades. The company has a relationship with one of the game's teams with its name on the New York Giants home field.
Public Citizen Blasts Advertising In Schools
In a new report, watchdog group Public Citizen blasts school districts willing to sell advertising on school-related real estate from lockers to cafeteria trays, arguing that the lasting impact on children far outweighs any financial resources a school district may raise.
Millward Brown: Driving Brand Loyalty Via Ad Emotions
WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed. "By adding facial expression analysis to Link, brand owners can get at the emotional response that people might not be able to articulate in surveys," says Millward's evp of neuroscience practice, Graham Page.
Tablet Owners: More e-Commerce In Digital Magazines
72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to be formatted in the same way, according to the iPanel results. 70% of tablet owners who read digital magazines on their devices said they would like to be able to buy items simply by clicking on ads in the digital magazines.
Super Bowl Draws 46% Women, Expands Demo Reach
The Super Bowl brings all types of viewers to its annual Sunday party -- but increasingly, this big TV event is more wealthy, female, and diverse. Nielsen also says more Hispanic-Americans and African-Americans are watching the game -- up two percentage points each to 9% and 11%, respectively. in 2011.
Media Companies: Stock Value Doesn't Reflect Profitability
The value of broadcast TV companies, as well as integrated media companies that include broadcast assets, have lagged the broader stock market gains in the last two years. Michael Alcamo, president of M.C. Alcamo, says this sluggishness is a mystery because usually media companies outperform other companies in a rising stock market.
Occupy Television: They Are the 4%
Even with TiVo, about 40% of TV is consumed live. But to make the inference that this behavior is representative of all DVR users is most likely unwise, since TiVo owners have to make the conscious decision to purchase a TiVo unit.
Follow Some Hail Mary Tweets At #MPSuperAds

Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. MediaPost, in collaboration with TargetCast interactive chief Steve Minichini, will host a special tweet-up of impressions, reactions and predictions of industry pundits surrounding the Big Game, and the big ad campaigns that break during it. Or just sit back and watch the action unfold live on www.mediapost.com/publications.

MEC's Herrtage Handles Marriott Account Planning
MEC said communications director Dallia Herrtage will join the agency in New York from its flagship UK office. She will be responsible for driving integrated communication planning on the Marriott International account.
H-P Personal Systems Puts Creative In Review
Hewlett-Packard's Personal Systems Group, which covers business and consumer PCs, mobile computing devices and workstations, has put creative duties on its advertising account into review.
FSIs Challenged By Digital Coupons
Kantar reported that digital coupon distribution was up just over 12% in 2011 versus the prior year. By comparison, the number of coupons printed in free standing inserts last year was down 6.5%. And year-to-year spending on newspaper inserts declined by 12% to about $1.3 billion.
News Corp. Raids Bloomberg's Fenwick, Names Him CEO Of Dow Jones
News Corp. this afternoon named Lex Fenwick CEO of Dow Jones & Co. Fenwick had been CEO of one of Dow Jones' chief business news competitors, Bloomberg LP, and the man who stepped in to run the company when Founder Michael Bloomberg left to become mayor of New York City.
'Battleship' Super Bowl Ad Pushes Ticket Sales
NBC Universal's Universal Pictures and its digital movie ticket company Fandango have inked a rare movie marketing deal for "Battleship," a big summer action movie, promoting the opportunity to buy advance ticket sales through a TV commercial in the Super Bowl.
Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
Advertising revenue for Viacom's media networks, including MTV and Nickelodeon, decreased 3% on both a domestic and worldwide basis, driven by lower ratings and softness in the U.S. advertising market. Total revenue in the reported quarter was up 3% year-over-year.
NYTCO Ad Revs Drop 7%
The New York Times Co. reports that total revenues declined 2.8% to $643 million in the fourth quarter of 2011. This is the sixth consecutive quarter of year-over-year revenue declines for NYTCO, which last saw revenue growth in the second quarter of 2010.
3 W+K Ads Earn Most-Awarded Status
Three of the six most-awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report's annual award compendium. W+K's Amsterdam office created two of the top three-awarded spots, including first-place Nike's "Write the Future" and Heineken's "The Entrance."
Wayand Leads MRM's Team Intel
MRM, a global digital and direct agency, named Jim Wayand global business leader for the agency's Team Intel.
Mag Bag: 'SI Swimsuit' Plans Sale To Benefit Environment
Sports Illustrated Swimsuit fans that are concerned about the well-being of the planet can do their part by patronizing an online sale hosted by Gilt and SI to benefit environmental conservation.
Gunn: U.S. Most Awarded Ad Country, Wieden No. 1 (And No. 2) Shop
The U.S. was the most awarded advertising market in the world during 2011, according to an annual analysis of the major advertising awards competitions released this morning by The Gunn Report. According to Gunn, the U.S. won with the "second highest" score ever in the history of its reports. The U.K. ranked second, followed by Brazil, Argentina and Germany. The U.S. results no doubt were aided by the strong performance of individual agencies, especially Wieden + Kennedy's Portland headquarters, which ranked as the second most awarded agency in the world. It ranked just behind Wieden + Kennedy's Amsterdam office, marking the first time two offices of the same agency ranked first and second.
The Future Of Television Is In Your Hands
Traditional broadcast television content is now being made available to turn every screened device into a TV set. It's a big opportunity for new creative advertising elements.
Second Bidder May Emerge For Plum Assets
Plum TV's court auction is expected to have a second bidder in addition to the group co-led by Terry Mackin. In a recent filing, Plum's Chief Restructuring Officer Scott Williams said it is "very likely" a second interested party would submit a purchase price at the March 1 auction in federal bankruptcy court.
'Glee', 'New Girl' Grab Key Demos
Fox's "Glee" made a big return on Tuesday night, thanks to its Micheal Jackson tribute. "Glee" was the best-rated network TV show. But much of this might have been due to CBS placing its "NCIS" shows on the sidelines.
Kraft Restructures Corporate Media, Stewart Out
Veteran marketer and agency executive Mark Stewart, currently vice president global media at Kraft Foods, will leave the company as part of its ongoing restructuring. Last year, Kraft unveiled plans to split into two separate companies by the end of 2012 and earlier this month, it said it would pare 1,600 jobs from its payroll as a result of that restructuring.
A-B Uses Super Bowl To Pitch Bud Light Platinum
During the game on NBC, Anheuser-Busch will advertise new brand Bud Light Platinum nationally for the first time. It is expected to occupy the game's first spot and be the subject of A-B's second first-quarter ad.
WPP Opens New 'Store,' Pitches 'Shopper Marketing'
WPP has launched a new shopper marketing initiative, The Shopper Marketing Store, that the holding company says makes it easier for clients to harness the tools, specialists and agencies that the firm devotes to the discipline worldwide.
Outdoor Revenue Predicted To Top $10B By 2020
After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays. The recession set it back, but it's now on track to see sustained growth over the next decade.
Newspaper Web Sites Boast Extensive Net Reach
Newspaper Web sites attracted an average of 111 million unique visitors per month in the fourth quarter of 2011, up 5.7% from 105 million in the same period of 2010, according to comScore figures cited by the Newspaper Association of America.
Forecast: Network CPMs Hiked 8%, Media Stocks Up
Media stocks will gain "positive sentiment" in the coming months from expected strong national TV upfront pricing for spring's upfront advertising market. Brian Wieser, senior research analyst of Pivotal Research Group, expects approximately 8% growth on CPMs for national TV networks during the 2012-2013 season.