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News and commentary for media professionals - from MediaPost.

MediaDailyNews: Dish, Rentrak Partner For Media Data
Rentrak, a media measurement company serving the advertising and entertainment industries, has an industry-advancing agreement with Dish Network to commercially integrate its TV viewing data with Rentrak's TV Essentials audience measurement service.
MediaDailyNews: Forrester: Social Media, Web Spend Up, TV Down
A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of their media budgets on television in 2010 -- the same level as a year ago -- but down from 2008. Conversely, social media, Web advertising and search are stealing budgets from TV and other media.
MediaDailyNews: Kagan: TV Ad Revs Less In 2013, Than 2006
Although the advertising share of revenues from digital and retransmission fees will grow in the coming years, overall ad dollars for TV stations will still be $3 billion less in three years than it was in 2006.
MediaDailyNews: Correction: Blue State Doesn't Handle MiWorld Ops
Correction: The Feb. 3 Media Daily News story "Former 'People' Writer Creates Global Charity Site" reported MiWorld's IT operations were outsourced to Blue State Digital, per MiWorld. There is no agreement to provide such services.
MediaDailyNews: Mediaedge:cia: Wrigley Win, Kalatzan Hire
Mediaedge:cia has been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia.
TV Watch: So Your TV Show Didn't Piss Off Anyone. Are You Off The Hook, Or Off The Air?
If it's MTV's "Jersey Shore," or a foul-mouthed rock star presenter at an awards show, or a loud, raw-language-speaking pundit on a news, sports, or music variety program, viewers can be tweaked to watch. Yet a week ago CBS's Grammy Awards didn't have any controversial moments, and the show's ratings soared 35%, to their highest level in six years.
Research Brief: African-Americans Major Influence in Tech, Media and Buying Power
According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a 35% increase versus 2008.
MediaDailyNews: Obit: Former NBC Research Chief Rubens, Dead At 82
Bill Rubens, who oversaw research at NBC during some of the peacock network's most colorful years, died Jan. 29. He was 82. Rubens, worked at NBC for more than 35 years, rising to the rank of vice president in charge of research, and a member of the network's president's council, also served in important roles at several important advertising and media research organizations, including chairman of the Advertising Research Foundation. A memorial service will be Wednesday morning at The Theater at Lake Worth Gardens in Lake Worth, Fl.
MediaDailyNews: AMR: B-to-B Online Marketing Will Grow 8% This Year
AMR International's latest survey says b-to-b online marketing was worth $3 billion in 2009 and will grow 8% in 2010. The growth is attributed to a shift from print; though two-thirds of b-to-b marketers believe online must complement traditional marketing efforts.
Around the Net In Media: ABC's Sawyer Cool, Sleek Newscasts Appeal To Viewers
Around the Net In Media: Upcoming HBO Series Centers On Strong Hollywood Reporter
Around the Net In Media: ATandT OKs Sling App On Wireless Network
Around the Net In Media: NBC Wants To Eliminate Emmy Tape Delay
Around the Net In Media: Big Magazines Publishers Join For Campaign, Digital Consortium
MediaDailyNews: Worst Super Bowl Party? Letterman Joins Leno For Comedy Promo
The biggest Super Bowl TV commercial surprise didn't come from its paying advertisers, but from the network itself -- David Letterman appeared with Jay Leno and Oprah Winfrey in a comedy promo for "Late Show with David Letterman."
MediaDailyNews: CEO Wong Exits Lifetime
In move long anticipated, Andrea Wong will leave as president/CEO of Lifetime Networks. Wong took the post in April 2007. Her most notable achievement was negotiating a mega-deal to acquire "Project Runway."
MediaDailyNews: Dish To Carry Tetris Interactive Games
Wildly successful video game Tetris is now playable with the remote control for subscribers of Dish Network. The 25-year-old puzzle challenge is available on the satellite provider through a deal with Oberon Media.
MediaDailyNews: Berlin Cameron Taps Nicholls To Pres, Global Brands
Berlin Cameron United hired Tim Nicholls as president of global brands.
MediaDailyNews: My Epitaph
Worry not. I am still here. Writing columns. The occasional eulogy. So what's with the title of this one? Well, I'm not taking any chances.
MediaDailyNews: Magazine Sub Prices Fall, But Subs Don't Rise
Hoping to boost their appeal to consumers forced to cut back during a severe economic downturn, big magazine publishers lowered their subscription prices substantially in 2009 -- but didn't see increased demand for subscriptions.
MediaDailyNews: Google Calculates Benefits For Direct-Response Ads
Under a new feature, the Google TV Ads platform can now automatically provide an advertiser with a cost-benefit analysis for a direct-response ad. The system provides a spreadsheet breaking down the cost-per-call an advertiser receives per spot.
Digital Outsider: POPAI Privacy Suggestions Hit All the Right Issues
Last week saw the release of a recommended code of conduct for the burgeoning digital out-of-home advertising business. The code was crafted by an out-of-home advertising industry organization, the Point of Purchase Advertising Institute (POPAI), to avoid transgressions that could inspire consumer backlash -- especially in the new, controversial area of facial recognition technology, colloquially "billboards that look back."
MediaDailyNews: Sirius Radio Adds Free App For BlackBerry
Sirius XM radio now has a free app for BlackBerry smartphones, giving consumers access to more than 120 channels of sports, talk, entertainment, news, comedy and commercial-free music on compatible models of the BlackBerry devices.
MediaDailyNews: Ryan O'Hara Leaves TV Guide Network
Ryan O'Hara, president of TV Guide Network and TVGuide.com, has left for a new post in New York. During his nearly 5 years as president, he oversaw the acquisition of various shows, such as "Ugly Betty" and HBO's "Curb Your Enthusiasm."
MediaDailyNews: Sweeps Begins, ABC On Top, NBC Improves Sitcom Numbers
February sweeps first night was a tight scramble among three networks -- ABC, Fox and CBS -- with the alphabet network taking top honors.