MediaPost | Video Insider
Copyright 2010 MediaPost Communications
Our experts help you stay afloat as TV turns into something we call ?video.?

How YouTube Can Make More Money For Partners And Google
YouTube's main problem remains the massive supply of inventory that pummels sale-through and ad rates. Back in 2006, YouTube's users were adding about 5 hours of videos every minute. Today that number has soared to 24 hours of content each minute. Here are four things YouTube should do immediately:
Reckoning Day: 'It's Finally Here'
The predictable Internet evolution was destined to eclipse conventional video someday. That day finally became undeniable last month when June quarter industry statistics revealed the first-ever decline in paid TV subscribers.
Creating Winning Video Content For The Web: What Would Don Draper Do?
As an "ad man" in the digital age, I'd argue that the same creative tenets that guide the infamous Don Draper -- "Mad Men"'s 'creative powerhouse -- still hold true for crafting online branded entertainment campaigns in today's digital world. Here are just a few parallels I've picked up over the past four seasons:
The Evolution of Video Chat
When people think of online video, many think YouTube. But before YouTube was even a twinkle in the eyes of its developers, online video was already in full force, just in the form of video chat. Ever since the early days of video chat, there were ideas in place to enhance the technology, taking text + image to text + image + voice, and so on and so forth. So, why might you ask, isn't video chat a bigger phenomenon than it currently is?
What's Your Video App Strategy?
I recently moderated a panel focused on the intersection of apps and video (it was the video part of an app conference). It gave me the chance to meet some new people and more deeply consider what's unique about building an app to support content distribution and monetization when the content in question is video. For the panel, we focused primarily on the value of an app strategy to publishers in terms of how they produce, promote, distribute and monetize video content. Here are the key takeaways:
Scale Vs. Sizzle: The Online Ad Sales Conundrum
Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or full-page interactive ads. I call this the scale vs. sizzle conundrum and it is causing a wide-range of problems for clients trying to reach measurable campaign objectives. Let's take a closer look at the problems inherent in this scenario.
Upload It And They Will Come
For television historians, it used to be that the only way to view long-gone television shows was to venture to university libraries, the Museum of Television and Radio, or, if you were lucky, buy or rent a video. For more obscure programs, you might have to track down a private collector (think Comic Book Guy on "The Simpsons"). Biographical information was culled from books, in libraries, sometimes through inter-library loans. The horror! From a preservation and dissemination viewpoint, the recent online availability of historic television content is a good thing for all of us.
Are Publishers Doomed to Fail in Age of Video Content?
hy did Blockbuster fail against Netflix? Why did Barnes and Noble stumble while Amazon thrived? Harvard Business School professor Clayton Christensen's focus on innovation in commercial enterprises led to his first book, "The Innovator's Dilemma," which articulated his theory of disruptive technology. In the book, he argues that existing franchises are fundamentally frozen to adapt to new disruptive or emerging technologies because they're getting rich from existing systems.
'Honey, Have You Seen My Glasses?'
With all of the recent hype surrounding 3D, a number of questions have arisen about the need to wear glasses while viewing 3D programming. Where will people get these glasses? How many will be needed in the marketplace to meet demand? What type of technology works for which type of glasses? Well, here are some answers.
Curb Your Video Enthusiasm
Video is becoming more vital to online publishers to engage users on their site, earn higher CPMs and even tap into growing mobile business ($1.34 billion by 2014). There are more than 20 million Web sites on the Internet, and there are many ways to enrich your site with videos and participate in this video economics. What is the right way? Robust CMS? YouTube as platform? Content licensing? Create your own content? This post will discuss some highlights/tips as well as my own personal style: make things work, and then make them better.