Advertising Age - Web Video Report Case Studies

Self-Financed Video: A 'Huge' Gamble?

The Brothers Grewal made a slick and cinematic Web video. Will audiences and advertisers bite?
Blasting Through to Nerd Stardom

What began as a passion turned into Web-Video Profit for ManiaTV's Rob Talbert.
Hazing! Angst! Mystery! It's 'Sorority Forever'

The Web-video creators at Big Fantastic are gunning to extend their run of successes with "Sorority Forever."
'LonelyGirl15' Creators Explore New 'Resistance'

"LonelyGirl15" creators Miles Beckett and Greg Goodfried aim for Web video success with a new series, "LG15: The Resistance."
Former TV Hosts Find Online Success

Rhett McLaughlin and Link Neal shine as a Web comedy duo creating videos, spoofs, music videos and tongue-in-cheek interviews.
'The Middle Show' Aims for TV Heights

Born in a dark garage, "The Middle Show" is David Price and Neil Punsalan's shot at the big time. In the meantime, they're shocking New Yorkers.
Playing God in the Web-Video World

Imagine God as a Hollywood executive (Satan was booked?) and you've got the gag for Crackle's "Mr. Diety" Web series.
Michael Eisner Shoots for the Topps

The pair that created ESPN's "Cheap Seats" teams up with Tornante's Vuguru Web studio in "Seinfeld" meets "Sports Center."
She'd Kill for a Baby, or for Money

Web studio Loud Productions taps co-star of TV's defunct Pam Anderson vehicle "VIP" for lead role in paid-killer thriller.
Romantic Futility Writ Large: 'Wainy Days'

David Wain has transformed his enduring interest in women into a Web comedy that reflects his film and TV pedigree.
Budget Fashionistas Learn 'Who What Wear'

Combine the popularity of the how-to genre in Web video with a target audience of young women interested in celebrities and fashion and you might just have something.
'Captain Blasto' Obliterates Film-Web Video Barrier


Comic-Shop Archetype Powers 'Piccolo'

'Kyle Piccolo: Comic Shop Therapist' is the brainchild of a film veteran and a Web-video maven. Does their combined skill sets bode well for their creation?
NBC Universal Attempts 'Gemini' Shot

So far, major media companies attempts at original Web series have flamed out. NBC Universal is hoping Rosario Dawson-vehicle "Gemini Division" escapes the pull of gravity.
Humor in Angst: 'The Writers Room'

Stun Creative branched out from its advertising and branding business to expand into Web video entertainment. Sony's Crackle got on board, and together they're figuring out how to go large.
A Little Anger, a Little Photoshop, a Lot of Hits

"You Suck at Photoshop" is the Web-video meme that started out as quick pitch to MyDamnChannel.com and ended up winning Webby awards. You never would have guessed emotional maladjustment would play so well in the how-to genre.
Rolling Stone, MTV, Epic Fu?

Epic Fu is a Web video program that canvasses the Web and delivers news on Internet culture. Its creators have talked to TV networks, but prefer the freedom of the Web for now.
David Jr.'s Man-on-the-Street Schtick Wins Sponsors

As the Web-video entertainment genre lurches toward a business model, sponsorship has emerged as an early way to reward creators for their content, even if they don't have the mass reach of traditional media. Web-video auteur David Jr., aka David Bruce Bates Jr., has landed sponsors like Puma and Starburst candies with his man-on-the-street stylings.
Culture Hero Dave Navarro Cranks on Spread TV

Former Jane's Addiction and Red Hot Chili Pepper guitarist Dave Navarro is transferring his transcendent hipness to Web video. On Spread TV, a ManiaTV.com production, Navarro scats through interviews with other cultural touchstones.
'Break a Leg,' Eternal Wish for TV Hopefuls

Yuri and Vlad Baranovsky are among the legion of creators looking to break into Hollywood through Web video. They created the "Break a Leg" Web series, which is distributed across the Web by For Your Imagination.
Web-Video Ad-Price Survey, Take Three
WebVideoReport delivers another Web video advertising price survey! Readers clamor for more each time we publish a compilation of prices charged for Web video, so we've gone back into the field to get the numbers.The costs of Web video still v...
How Book Authors Use Web Video

Web-Video Ad-Price Survey, Take Two

Scripps Networks Builds Video Library
Situation: Scripps Networks interactive division, rich in how-to video, pulls in more sales than the company's DIY and Fine Living cable channels. Scripps launched its first network Web site in May 1996 with HGTV.com and since then has bu...
Case Study: Betting on Web Video in Bakersfield


Master Price Survey: What Do Web-Video Ads Cost?


Who Earns How Much With Web Video?


Mitt Romney Solicits Video, Votes


Toyota Wages Web-Video Warcraft


Chronicle Books Turns to Video