Advertising Age - Web Video Report How-To Articles

Making YouTube a Brand Builder
YouTube is a jungle, but the savvy Web-video marketer can harness the site's power.
Surviving the Web Video 'Upfront'
Along with broadcast, cable and syndication, Web Video has its own upfront. Learn the ins and outs now.
Cracking the Video Encoding Code
Encoding content for Web video isn't child's play, but employing best practices pays off in quality viewing experiences.
Getting on the Video Blog Bandwagon
While video blogging has been around long enough to establish its effectiveness, success is all about execution. Here's a rundown on the basics.
Online Video Ads: Execute, Execute, Execute!
The technological nature of Web video and lack of standards in the market can create a morass when executing ad plans. Here's a suggestion ...
Going from Joe to Pro With Video Podcasts
There's about six ways to skin a cat when it comes to getting payback for that downloadable video podcast you've been producing.
Pre-Roll Takes a Terrible Toll
How I Learned to Stop Using Pre-Rolls and Love Formats That Don't Alienate Consumers
You Publish Web Video. Now Make Money at It.
The devil is in the details when it comes to syncing up Web video content with advertising. Here's a survey of some solutions.
In Web Video, Syndication May Rival Search
The nature of Web video differs from the nature of Web text content. So shouldn't Web-video publishers adjust to the medium when it comes to being found by users?
Get Video Now and Generate Ad Sales
The Web video economy is at the tipping point in terms of developing an advertising business model. If you're sitting on video archives or creating content now, Twistage CEO David Wadler has some simple advice: start wringing revenue from those clips. Here's how...
Convincing Clients to Buy Web Video
Having trouble convincing a client that Web video makes sense in their advertising buy? Here are all the facts you need.
Spotting 'Fake' Pre-Roll Ads
The pre-roll ad may be reviled by users and embraced by the advertising community, but there are several breeds of this cat. Expertise in spotting a fake can keep a marketer from buying a dud.
Do's and Don'ts of Online Video Advertising
It's easier to aspire to effective online advertising strategies than to achieve them. TurnHere Inc. Director of Marketing Morgan Brown shares the secrets his company has learned producing video ads for companies of all sizes.
How to Maximize Search Engine Optimization for Web Video
If you don't optimize your Web video for search engines, the greatest video ever made risks being lost in the flood of content washing over the Internet.With the rise of user-generated content sites such as YouTube and MySpace Video, and tradi...
Get Noticed by Video-Site Tastemakers
Many user-generated-content video entertainment sites such as Dailymotion, Jib Jab and Super Deluxe are increasingly focused on using editorial curating teams to program their home page and channel pages with the most creative and entertaining videos out...
Surveying the Web Video Services


Building a Video Computer Work Station

How to: Making Daisy Whitney's 'New Media Minute'


How to: Getting Video Noticed, Guerilla Style


Web Video 101: From Codecs to Syndication

Marketing With Viral Video


Brightcove's Jeremy Allaire on Web Video 2008


Ripping Video and Resizing It, From A to B


WebVideoReport's Advertising Glossary

Tailoring Ads to the Web


Buying a Semi-Pro Video Camera


Equipping a Small Video Studio


Becoming a Video Auteur


Syndicating Web Video


Managing Online Video Ad Sales