AdAge: Al Ries

Advertising Age - Al Ries
Advertising Age - Al Ries

Five Revolutionary Changes in Marketing Since the Turn of the Century

What can we say about marketing that hasn't been said many times before?

Actually, a lot.

Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding. Both of these developments have contributed to the revolutionary changes that have taken place in marketing since the turn of the century.

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