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Advertising Age - Latest News
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With CNN Show, Snapchat Continues Push To Be New Hub For Young People

Snapchat is rapidly becoming home to news for the teen and tween set. CNN is the latest news organization working with the chat platform on a daily news show.

"The Update" will debut on Monday and air daily at 6 p.m. ET, delivering at least five stories from CNN's news teams around the world and updating with breaking news segments. The show will run about three minutes and CNN promises it won't be dumbing-down the news for the platform.

As Snapchat continues to push into original, TV-like content, it's beginning to find its footing in the news space. NBC News' twice daily show "Stay Tuned," has been watched by 29 million unique viewers since it debuted in mid-July, and Snapchat's first original in-house show, "Good Luck America," saw its viewership climb 53% from its first to second season. Snapchat also airs the pop-culture news show "The Rundown," produced by E! three times per week, and has partnerships with The New York Times, The Washington Post and The Economist, among others, to curate news content.

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Watch the Newest Ads on TV From Geico, Jeep, Wrangler and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Discount supermarket chain Aldi serves up another one of its comparison-shopping ads -- this time pointing out how much cheaper its house-brand K-Cup coffee pods are versus the Dunkin' Donuts pods sold at other supermarkets. Jeep tells us that "You don't have to be the CEO to enjoy the amenities of the VIP suite" (just climb into your Jeep Compass). And Geico dispenses with its usual comedic tendencies in an ad for its motorcyle insurance set to the Strange Weather song "Little Bit of Light" that simply celebrates the pleaures of "great rides" -- and "great rates."

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Chinese Company Eyes Jeep Brand

Chinese automaker Great Wall Motor Co. told Automotive News it is interested in buying the Jeep brand and has reached out to Fiat Chrysler Automobiles to see whether a deal can be negotiated.

The move would slice Jeep from the rest of FCA's brands, leaving question marks over the future of Fiat, Chrysler, Dodge and Ram. FCA already said it would consider splitting Alfa Romeo and Maserati into their own company.

Great Wall President Wang Fengying, listed by Fortune as the seventh most powerful woman in Asia, wrote in an email to Automotive News that Great Wall intends to buy Jeep and is "connecting with FCA" to begin negotiations.

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Apple and Nike Top the List of Millennials Favorite Brands (Anheuser-Busch, Not So Much)

Millennials probably don't care about your brand. But the ones they do care are helping burnish their own personal brands, according to new research from St. Louis, Miss.-based agency Moosylvania.

The "2017 top 100 Millennial Brands" report averaged 15,000 responses since 2013 and found millennials' 10 favorite brands include Apple, Nike, Samsung, Target, Amazon, Sony, Wal-Mart, Microsoft, Coke and Google.

Adidas, Nintendo, Pepsi, Starbucks, Victoria's Secret, Ford, Forever 21, Jordan, American Eagle and Disney were next on the list.

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Pirated NFL, MLB Games Proliferate on Facebook Live

Facebook might have a deal with Major League Baseball to officially stream 20 games this summer, but unofficially games are being pirated across the social network all the time, as stolen sports plague live video channels and private groups.

Piracy, while nothing new, poses a greater challenge than ever to Facebook because of its fledgling video hub called Watch, in which it hopes to attract top media partners. It specifically needs solid relationships with sports leagues like MLB. It's impossible to know if the number of pirate streams are growing or exactly how much piracy has infiltrated the network.

However, sports are big business on digital platforms, where the National Football League charges $50 million for the right to run just 10 of its games. Meanwhile, the ease of piracy has made games freely open on Facebook live and YouTube, where the problem has been well documented, too.

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Android's New Operating System Name Is Spelled O-R-E-O

Oreo, the world's top-selling cookie, is getting into technology.

Well, sort of.

The next version of the Android mobile operating system is named Oreo, Google and Oreo announced Monday.

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Watch Jerry Lewis Pitch Polaroid, Chesterfield and More

For those of a certain generation, he will always be remembered as the comic foil to singer Dean Martin. To another, he was the slapstick star of movies like "The Nutty Professor" and a hero to French cinema goers. And to many, he was the public face of the Labor Day Muscular Distrophy Telethon from 1966 to 2010, where he raised more than $1 billion for the disease.

We'll leave the details of the complicated life of Jerry Lewis, who died at age 91 yesterday, to others like the New York Times and Vanity Fair.

But since we're Ad Age, we remember Lewis in another manner: For his role in print and TV advertising. During his life, he was pitchman for many products, including Royal Crown Cola, Chesterfield cigarettes, KFC and more. Below is a sample of some of his ad work.

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Ogilvy China Promotes Rathod and Zhu, McCann London Hires CHI Duo

Ogilvy China has made several staff changes, including appointing Sheilen Rathod as president of customer engagement and commerce for China. Rathod, who's moving to Shanghai in September, was previously managing director of OgilvyOne Hong Kong and a vice president of OgilvyRed, Ogilvy's consulting practice. Ogilvy has also promoted Thomas Zhu to group executive creative director in Shanghai, working alongside recently hired Cheeguan Yue, and promoted Yong Yuan and Ella Chan to group managing co-directors, jointly managing the Shanghai office and reporting to Debby Cheung, president of Ogilvy Shanghai. In Shenzhen, Angela Chou has been promoted to managing director of the soon-to-be-opened Ogilvy Shenzhen office.

McCann London has hired CHI & Partners creative duo Will Cottam and James Crosby. They were behind a campaign for Freedom Brewery that won several awards including at D&AD. During their four and a half years at CHI, Cottam and Crosby also produced work for Lexus and The Princes Trust.

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Advertising's Enfant Terrible

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Domino's Re-Ups With CP&B Through 2020

Domino's Pizza today placed an order of its own: more time with its longtime creative agency CP&B, despite a number of key people on the account leaving last year.

The nation's second-largest pizza chain said it finalized a renewal agreement with CP&B that keeps the pair together through the end of 2020. As Domino's national agency of record, CP&B handles creative, brand strategy, media planning, and digital initiatives.

"Lengthy creative agency partnerships are rare, to say the least. But after looking at what we've accomplished with CP&B, it should not be shocking," Domino's Chief Marketing Officer Joe Jordan said in a statement, calling CP&B "a true extension of our team."

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14 Agency Hacks To Keep and Motivate Your Best Talent

Agencies can't be blamed if they sometimes feel like hotels, given the rate at which talent checks out. Ways to help build loyalty are all the rage, but in a quest to go beyond the usual suggestions (like office kegs and yes, free lunch), we asked experts to give us their smartest, most innovative talent hacks. Their answers ranged from trapeze lessons to opening up the books. Read on.

1. Use your words

Employees who don't know where they stand can feel they're dropping the ball when they're actually excelling, says Steven Piluso, executive director-head of media and integration at New York-based Media Storm. Piluso lets people know whether they're crushing it or need some direction. That could come in a positive shout-out in a staff email or an impromptu conversation.

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Ad Age Wake-Up Call: A Millennial Dilemma. Weepy Ads. And an Eclipse Marketing Blitz

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: It's finally time for that solar eclipse. For people who didn't buy viewing glasses, it's not too late: Here's an Instagram tutorial from Corona beer about how to make a pinehole camera out of 12-pack packaging, as spotted by Creativity Online's Alexandra Jardine.

Sadly, though, for '80s afficionados who dreamed of watching Bonnie Tyler sing "Total Eclipse of the Heart" during a Royal Caribbean cruise, that ship has sailed. The cruise liner departed Sunday from Florida in what was probably the most on-the-nose of the many, many eclipse marketing stunts. (Ad Age's Garett Sloane compiled a handy list here, ICYM.) The eclipse is viewable this afternoon across a swathe of North America and a few other locales. For anybody feeling guilty about ditching work to watch the heavens align, don't, says Recode: "Go ahead and watch the eclipse! You're not going to cause a productivity crisis."

On that note, here's a link to NASA's live broadcast.

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The Millennial Dilemma: The Generic Generation Doesn't Want Your Brands

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No More Tears: Are Advertisers Trying Too Hard to Make You Cry?

PRESS ALERT || Aug. 21, 2017 (NEW YORK) -- The American Council of Emotionally Manipulative Advertisers (ACEMA) today issued a special directive to its brand and agency members instituting a moratorium on so-called "cry before you buy" commercials. The directive, which calls for a six-month freeze on filming and distributing ads designed to make consumers tear up, encompasses categories of manipulative marketing including the council's MEM (momentary eye-moistening), RMC (rapid mouth-clasping) and OSI (outright sob-inducing) rating classes.

The moratorium is meant to allow the advertising marketplace to absorb what ACEMA, a self-regulatory group, has officially designated a "glut" of heartstring-yanking ads. The council also plans to consider additional proposed guidelines and regulations regarding such ads' production and use.

The action follows an emergency meeting called by ACEMA President Simon Dumenco in the wake of a new Windex campaign titled "The Story of Lucy," which describes the (fictional) life of an adorable girl and her seafaring -- and therefore often literally distant -- father. The campaign, which launched Aug. 7 as a three-minute short film on YouTube and Facebook, is also being released as a series of 30-second TV spots that excerpt different moments from the longer piece.

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Watch the Newest Ads on TV From Pizza Hut, Crest, JC Penney and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers "our best whitening technology -- plus it has a fortifying formula to protect your enamel." And JC Penney continues to hype its back-to-school sales -- this time with the return of Power Penney Days (through Sunday).

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Cheeto Fingers Go Upscale at Pop-Up Restaurant in Tribeca

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Google, Like Facebook, Unfurls Subscription Tool for Publishers

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.

Google's latest foray arrives on three fronts. The first is a revamp of its feature, called "first click free," that allows readers to access articles from subscription publications through search. Google is also exploring publishers' tools around online payments and targeting potential subscribers. It's all part of Google's broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.

Initially, Google is testing the tools with New York Times Co. and the Financial Times. But Richard Gingras, Google's VP for news, says the search giant is talking to dozens of other outlets as media companies move toward online subscription models.

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MEC Hires Amanda Richman as U.S. CEO Ahead of Merger With Maxus

GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO.

MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president-CEO of the 4A's. Richman will join the agency in October and report to Tim Castree, the global CEO of MEC.

GroupM, part of WPP, in June announced it would merge MEC with Maxus to cut costs and free resources to reinvest in Essence, another of its agencies, in an effort to "pivot to the future growth areas of our business," as GroupM global CEO Kelly Clark said at the time.

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Agency Brief: Bears, Brews and Burritos

TGIF. We made it all the way to another summer Friday. This week's Agency Brief has a lot of new things: talent, offerings, accounts, offices, campaigns and more. It even has a little something about 100 new beers.

Alright, enough teasing. On to the news...

Getting crafty

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It's A Total Eclipse of the Brands

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Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

Movie studios are considering whether to ignore the objections of cinema chains and forge ahead with a plan to offer digital rentals of films mere weeks after they appear in theaters, according to people familiar with the matter.

Some of the biggest proponents, including Warner Bros. and Universal Pictures, are pressing on in talks with Apple and Comcast on ways to push ahead with the project even without theater chains, the people said. After months of negotiations, the two sides have been unable to arrive at a mutually beneficial way to create a $30 to $50 premium movie-download product.

The leading Hollywood studios, except for Walt Disney Co., are eager to introduce a new product to make up for declining sales of DVDs and other home entertainment in the age of Netflix. They have discussed sharing a split of the revenue from premium video on demand, or PVOD, with the cinema chains if they give their blessing to the concept. But the exhibitors have sought a long-term commitment of as much as 10 years for that revenue split, which the studios have rejected, the people said.

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What's Trump Worth to Twitter? One Analyst Estimates $2 Billion

Without Donald Trump, Twitter could lose almost a fifth of its value.

That's the conclusion of Monness Crespi Hardt & Co. analyst James Cakmak, who said that the social media company would see as much as $2 billion in market value wiped out if @realDonaldTrump quit tweeting.

It's not that the president's defection would touch off a mass exodus, lowering the number of "monetizable" daily active users, Cakmak said in an interview. Instead, losing its most prominent user would hit Twitter's intangible value and lead to what's known as multiple compression.

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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.

First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.

Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch.

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ANA's Latest Initiative: Elevating Multicultural Marketing

Charter members of the Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing recently met in New York for the first all-committee gathering since the group officially kicked off earlier this year. A who's who of CMOs and senior-level marketers, AIMM has also brought agency, media and trade association leadership to the table, many with specializations in black, Hispanic, Asian and LGBTQ marketing, myself among them. Diverse, by design, it is evident that the Alliance is unified by a commitment to reverse a "flattening in the time and attention the marketing community is giving multicultural marketing," as ANA CEO Bob Liodice put it.

Liodice didn't sugar coat the situation as he kicked off the meeting. "We're failing," he said, referring to sluggish sales and anemic business growth industry-wide. But then he pointed to multicultural marketing as an under-used source of brand health. "Multicultural marketing needs to be strongly considered as part of a comprehensive growth strategy," he said.

Cultural targeting is central to the work of the Case for Change committee, led by co-chairs Nydia Sahagun, senior VP of segment marketing at Wells Fargo, and Manoj Raghunandanan, VP of global brand management at Johnson & Johnson. Their analysis suggests that years of oversimplification have set multicultural marketing back, contributing to intellectual interest but enabling action apathy.

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Sanofi's Global Media Shifts to Mindshare After Review

French pharma giant Sanofi has tapped WPP's Mindshare to handle its global media and Havas Media Group to field its U.S. media following a global review. Sanofi spent $1.5 billion in advertising in 2015, according to Ad Age Datacenter.

GroupM's Mindshare will take over as the new global media agency partner covering more than 60 countries. Publicis-owned Zenith previously held most of the company's global media business.

WPP has even more cause to celebrate; Sanofi also conducted a review of its creative agencies in recent months and said it is appointing Publicis, Havas and WPP as its "key creative agency partners" across all of its business units. The company said it has a "long-standing, successful" relationship with Publicis and Havas, and will be adding WPP to its creative roster.

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How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.

Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers.

"Nielsen knows sports, Nielsen knows games, and we obviously know audience," says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. "To us that's the perfect confluence of expertise to enter esports."

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Ain't No Water in the Well: Turner's UEFA Deal Drains the Last of the Sports Rights Market

Turner Sports on Tuesday became the latest programmer to kick the tires on an over-the-top streaming service, announcing that it will introduce a new venture next fall in conjunction with UEFA Champions League. In boosting the English-language license to the annual European soccer tournament from Fox Sports, Turner not only has set itself up with live content around which to build its OTT offering, but has effectively cleaned out the sports-media rights cupboard in the bargain.

Turner began negotiating for the UEFA package this winter, but the deal was finalized just a few weeks ago. Insiders say that Turner outbid incumbent rights holder Fox, as well as BAMTech, the Walt Disney Co.-owned digital-media company spun off from MLB Advanced Media, in a multi-year pact worth around $60 million. NBC Sports is also said to have had its feelers out in the early going, but its bid was never competitive with those submitted by the other suitors.

Separately, Univision in May announced it had scooped up the Spanish-language U.S. rights for the UEFA portfolio in what people with knowledge of the negotiations say is a three-year, $100 million deal.

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Swipe Right: Interns Create Tinder Recruiting Tool

Cincinnati probably isn't the first city you'd pick to work in. That's exactly why a bunch of interns at Possible Cincinnati, tasked with finding a way to attract talent, created a Tinder account to fix people up with the office.

"Starting a new job is like starting a new relationshipit can be scary," says Madison Dejaegher, digital marketing intern at Possible. "You most likely left the last relationship because you weren't happy or you were not reaching your goals."

The project came about when the group was tasked with creating and executing a project "in addition to whatever client work they're involved in," says Brian LeCount, executive-VP of strategy and insights at Possible, a digital ad agency under WPP. The goal was to address that "we're a global agency and we're WPP's largest digital agency around the globe, but we have a challenge attracting strong talent to the city because it's not the first market you might think of when you think of advertising agencies."

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GroupM Relaxes Viewability Standard for Social Video

WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it will pay for, softening its requirements in social media and strengthening them elsewhere.

GroupM and Unilever, a major client, three years ago said they wanted ads to meet largely stricter criteria than the industry's guidelines for viewability, which are meant to make sure consumers have a chance to absorb ads.

Where the industry's Media Rating Council guidelines call a video ad viewable if it plays halfway on-screen for two seconds, whether or not the sound was on and even if the video plays automatically, for example, GroupM said it generally wanted viewers to press play, have the sound on, get at least halfway through and keep the player entirely on-screen.

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Reddit Introduces Video Ads That Play Automatically

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