AdAge: Randall Rothenberg

 Latest News - Ad Age
Latest News - Ad Age
Latest news and features from Ad Age

How brands are managing social media while Instagram and Twitter protest with a 'blackout'

Ford paused digital marketing without anything “relevant” to say, and others have been advised to do the same.


New survey reveals how viewers rate Nike’s ‘Don’t Do It’ anti-racism ad

Consumers weigh in on what they thought of new Nike anti-racism ad 'Don't Do It.'


Edelman cuts 7 percent of global staff, reverses no-layoff pledge

The PR agency is laying off approximately 390 people as the ongoing pandemic has led to heavy revenue losses. The cuts mark a reversal of previous no-layoff pledge.


Forget ‘The Sopranos’ and ‘Game of Thrones’: HBO Max’s top hits are for kids

“Looney Tunes Cartoons” and “The Not-Too-Late Show With Elmo” garner online buzz.


Verizon pauses Pride campaign to support Black Lives Matter movement

A long-time supporter of Pride Month, Verizon wanted “to give our platforms over to our black colleagues and community.”


Watch: BET president on media's role to effect social change

Scott Mills discusses how brands should participate in conversations around systemic racism.


A regularly updated blog tracking brands' responses to racial injustice

The latest moves of marketers, media companies and agencies as they take a stand against racism.


Opinion: Why brands need a culture-forward approach to connect with multicultural communities

Standing with these groups in hard times will pay dividends long after they’ve gone back to shopping as usual.


The top 5 creative brand ideas you need to know about right now: June 2, 2020

Welcome to the top 5 creative brand ideas you need to know about right now.

5. Pornhub: ‘Keep it SFW,’ Officer & Gentleman

Just when we thought Zoom comedy was over, along comes Pornhub with a reminder about proper video-conferencing etiquette.

 
 

4. Dove: ‘#MyHairMyWay,’ Ogilvy Paris

Though user-generated content in pandemic ads has gotten tired, Dove made hilarious use of it in this film from Ogilvy Paris, highlighting home hairdo fails.

 
 

3. Wieden+Kennedy Asiancy: ‘Call it COVID-19’

Wieden+Kennedy’s Asiancy affinity group jumped in to fight anti-Asian discrimination during the coronavirus crisis with this powerful spoken-word film asking viewers to label the virus with its real name and not through a racist lens.

 
 

2. Cox Communications: ‘Connections Project,’ 180 L.A.

Cox Communications and 180 L.A. were behind this touching, useful platform that aims to help elderly people who are suffering from loneliness during the pandemic. It consists of an initiative that taps Cox employees to check in on seniors on a daily basis through phone calls, as well as a virtual rec center that allows them to enjoy their favorite activities together again, online. The campaign was promoted by two heartfelt films directed by Josh Nussbaum of M ssng P eces.

 
 

1. Nike: ‘Just Don’t Do It,’ Wieden+Kennedy, Portland

Nike was among the first brands to stand up against racial injustice following George Floyd’s death with this ad that brings a twist to its famous tagline and says, “For once, just don’t do it.”

 
 

That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.


Macy’s flagship store among the hardest hit by New York City looting

This despite a curfew imposed to quell unrest.


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