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State Farm to unveil first work from the Marketing Arm in Super Bowl pre-game
The insurer made The Marketing Arm its lead creative agency in November.
Now that Facebook lets users clear internet tracks, marketers lose another signal to target ads
Social network delivers Off-Facebook Activity tool, restricting data available to digital advertisers.
Super Bowl alert: You'll laugh, you'll cry
Hello Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, counting down to Super Bowl LIV. There's less than a week to go until the Kansas City Chiefs take on the San Francisco 49ers in Hard Rock Stadium in Miami. Leading up to the game, which will air on Fox, Ad Age brings you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.
Watch the newest commercials on TV from Adidas, Facebook, Pepsi and more
A hip hop legend helps Pepsi hype Pepsi Zero Sugar—and an upcoming Super Bowl campaign.
Opinion: Business isn't ready for AI
Marketers are drunk on the promise of artificial intelligence. For many, the hangover will be spectacular.
Petition to make Kobe Bryant the new NBA logo tops 2 million signatures
Millions are calling on the league to update its logo with Bryant's image after his death in a helicopter crash Sunday.
Little Caesars hails its delivery as 'best thing since sliced bread' in Super Bowl debut
The chain plans a pizza giveaway if its first Super Bowl spot tops the USA Today Ad Meter.
Microsoft's Super Bowl ad tells story of first woman to coach in the Big Game
Microsoft is the latest Super Bowl advertiser to put women front and center.
Google helps elderly widower to remember his wife in Super Bowl ad
Google will air its third consecutive Super Bowl commercial, which aims to pull on the heartstrings while promoting search and its AI-powered Google Assistant smart speaker.
Watch Bryan Cranston spoof ‘The Shining’ in Mtn Dew Super Bowl ad
The ad for Mtn Dew Zero reprises the famous ‘Here’s Johnny’ scene in the 1980 horror flick.