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 Latest News - Ad Age
Latest News - Ad Age
Latest news and features from Ad Age

8 ways marketers should utilize tech to improve the online user experience

When it comes to your website, nothing is more important than ensuring your customers have a positive experience.

Marketing a merger or acquisition? Prove it

We assume too often that mergers and acquisitions occur mainly on an operational and financial level, but this couldn't be further from the truth. 

Wieden+Kennedy Amsterdam’s Mark Bernath on psychedelic rock, creating music alone—and the allure of awkwardness

The agency's executive creative director talks about the intersection of music and creativity on this episode of the 'Ad Block' podcast.

WPP and MDC report earnings and IOC does spin control: Friday Wake-Up Call

Also, Facebook cancels developers conference; Kevin from 'The Office' makes chili; and Billy Idol turns off his engine.

The Trade Desk reports record growth as brands take digital ad buys in-house

The platform, historically used by agencies, says connected TV and digital audio are fueling growth as more brands sign up.

MDC Partners posts further revenue declines, though at a slower rate

The company continues along a turnaround plan to cut costs including by moving 11 New York agencies into One World Trade Center.

Walmart developing a membership program to rival Amazon's Prime

Walmart, the world’s largest retailer, is developing a paid membership program, called Walmart+, to challenge Amazon's Prime offering, which has gained broad appeal as the default shopping option for consumers.

Billy Idol wants New Yorkers to stop idling their cars in citywide campaign

The musician issues a different kind of 'Rebel Yell' to support NYC’s new environmental push. 

Facebook cancels F8 developer conference amid coronavirus threat

Social network's biggest event of the year joins list of industry gatherings affected by outbreak.

Corona beer draws scrutiny on social media for ‘coming ashore’ language amid coronavirus outbreak

The tweet, which plugs the brand’s new seltzer variety, illustrates how the brand that shares a name with the virus must deal with an added layer of complexity in its marketing.

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