AdAge: The Media Guy

Advertising Age - The Media Guy
Advertising Age - The Media Guy

The Brutal, Scary Lessons of Yahoo's Demise

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, April 21:

So today I've got good news (see Nos. 1 and 3, below), possibly good news (Nos. 2 and 7) and bad news (Nos. 4 and 5) -- and, uh, news that I just don't know what to do with (No. 6). Anyway, let's get started ...

1. Entertainment Weekly is soooo excited! "The X-Files returns! Fox orders 10-episode event series."

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Watch Stephen Colbert's 'Stephen Colbert' Say Farewell to Bill O'Reilly

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, April 20:

In today's media scan, a real late-night talk show host invites a former fake late-night talk show host (with an eerie resemblance) to eulogize the career of the real prime-time talk show host who inspired the real late-night talk show host to create the fake late-night talk show host in the first place. And, oh, a real news organization says it figured out which Russian political organization masterminded the creation of fake news to help tilt the U.S. presidential election toward Donald Trump -- but a fake Russian news organization says this latest real news about the fake news is ... fake news. Got all that? Anyway, let's get started ...

1. Hey, nice headline, Quartz! "Here are the 35 million reasons Bill O'Reilly was fired."

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Matt Damon (Of Course) Gets Dragged Off a United Flight in This Jimmy Kimmel Ad Spoof

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 19:

In today's special edition of your media scan, that Georgia special election just got even more special (see No. 2, below), Julia Roberts wins a not-very-special (at least for her at this point) honor (No. 4), Matt Damon gets special treatment from United (No. 7) and GQ explains why Jake Tapper's frontalis and glabella are so very special (No. 5). Anyway, let's get started ...

1. "Fox News is preparing to cut ties with star anchor Bill O'Reilly, according to people close to the situation, after revelations that he and Fox parent 21st Century Fox settled multiple sexual harassment complaints led to an exodus of advertisers from his show and mounting pressure on the network," per The Wall Street Journal's Joe Flint in a post that went live at 9:50 p.m. ET last night.

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Why the Heck Did Bustle Buy Faded Millennial Publisher Elite Daily?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, April 18:

Today's media scan is somehow, almost miraculously, Trump-free. Because there's simply too much important stuff going on involving a nearly naked caveman (No. 2), a faded millennial publisher (No. 3), "Papa Bear" Bill O'Reilly (No. 1) and sexless pregnancy (No. 7). Anyway, let's get started ...

1. If you happen to be in Manhattan today, keep your eye on the sky -- and the plaza in front of 1211 Avenue of the Americas:

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Why Snapchat Might Be the Next Twitter (Not in a Good Way)

I've been feeling a sense of dj vu about Snapchat and I'm not happy about it.

Specifically, I've been having flashbacks to circa 2008-2009, when Twitter was becoming a media chattering-class obsession and felt like it was on the verge of going mainstream. At the time, I wrote a couple columns for Ad Age simultaneously declaring my love for my Twitter (as a user) and expressing my fears about its long-term prospects. Because I wasn't seeing much in the way of a convincing business model from Twitter management; the revenue that Twitter was drawing from marketers often seemed to fall into the experimental bucket plus "look at us embracing the hottest new platforms" us-too-ism.

Back then, there was enough starry-eyed optimism about any and all social media that readers roasted me for daring to question Twitter's long-term growth, because surely something as awesome as Twitter would be able to somehow make money on such an awesome user base, which was then growing exponentially. One British reader even angrily called me a "muppet" -- i.e., an unthinking puppet mouthing the sour sentiments of, I gathered, Luddites and other cranky technophobes.

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Decoding the Marketing of the 'New and Improved' Mark Zuckerberg

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of April 17, 2017:

How did you spend Easter weekend? President Trump spent it protesting anti-Trump protestors (See No. 1, below), on Twitter, naturally (No. 2). Melissa McCarthy spent it further obliterating the Sean Spicer brand (see No. 7). Much of the world apparently spent it going to see "The Fate of the Furious" (No. 5). And Mark Zuckerberg, we're guessing, probably spent it doing something vaguely noble and statesmanly (No. 4). Anyway, let's get started ...

1. Slate's Daniel Politi neatly sums up the weekend's anti-Trump protests:

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Buck Up, United Airlines! You'll Be OK!

Note to United Airlines: As Confucius or Abe Lincoln or maybe Oprah once said, "This too shall pass."

No, seriously. Remember how Delta's computers went haywire in January and it had to ground hundreds of flights for hours? That sounds pretty bad, except for that time last August when a power outage at Delta HQ grounded thousands of flights over several days.

Or remember how back in 2011 JetBlue basically imprisoned more than 100 passengers for seven hours on a plane parked on a tarmac without food, water or working bathrooms and wouldn't let them off until the police intervened? Which also sounds pretty bad, except that time in 2007 when nearly 1,000 passengers across nine different flights were trapped on tarmacs for up to 11 hours by, yep, JetBlue.

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Just How Many Fake Accounts Are There on Facebook Anyway?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, April 14:

Today we've got death, war and branding (see Nos. 1 and 2), a social media copycat (No. 3), real cats (No. 6), fake news (Nos. 4 and 5) and ... Trump-related trolling (No. 7). In other words, pretty much a normal day. Anyway, let's get started ...

1. Media darling of the moment: MOAB.

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Murdoch Family Values: When (and How) Will Rupert & Sons Decide Bill O'Reilly's Fate?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, April 13:

It's hard to say if this is mostly a More Palace Intrigue edition of your morning media scan (see Nos. 1, 2, 3 and 6, below) or more of a Media About Media About Media installment (Nos. 1, 2, 4 and 5). Anyway, let's get started ...

1. A curious headline on the front page of Breitbart this morning: "Is Bannon in peril? Trump comments worry his populist base." Bannon, of course, is Steve Bannon, who went from being executive chairman of Breitbart News to Trump campaign CEO to White House chief strategist. The story is actually pickup from the Associated Press wire and includes this choice passage:

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Sorry, Melania: Daily Mail Shells Out Reported $2.9M to Settle Lawsuits

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 12:

Today's media scan brings you more more than ever before. More palace intrigue at the White House! (See No. 1.) More palace intrigue at Fox News! (No. 7.) More media lawsuit settlements! (Nos. 3 and 4.) And more outrage (arguably the most ever, which is really saying something) over Sean Spicer! (No. 6.) Anyway, let's get started ...

1. New York Post columnist Michael Goodwin is out with a Donald Trump interview in this morning's paper, which the tabloid teases on its cover with a "We're not going into Syria" headline next to the president's face. But the (brief) part of their conversation, which is broken up into multiple posts online, sure to get the most attention is headlined "Trump won't definitively say he still backs Bannon."

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PRWeek Tamps Down Its Own Little United Airlines-Related PR Crisis

In the wake of United Airlines' PR nightmare of a week, trade publication PRWeek has drawn unwelcome attention for recently bestowing an honor on the carrier's CEO Oscar Munoz. To wit:

In more innocent times -- three weeks ago -- PRWeek had praised Mr. Munoz thusly:

Only two months and change after having undergone a heart transplant, Oscar Munoz returned full time in March 2016 to his role as CEO of United Airlines. Since then, he has continued the unlikely turnaround of United, a feat made more extraordinary given his health crisis just six weeks after he took on the airline's top job. An excellent leader who understands the value of PR, Munoz's ability to connect and share with employees his vision for the airline, and get them to rally behind it, are key reasons PRWeek's editors have named him 2017 Communicator of the Year.

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Get Your #NewUnitedAirlinesMottos Here

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, April 11:

Having ejected Kendall Jenner and Pepsi from TV, we must now all focus on forcibly injecting United Airlines into every tweet, update, post, meme and gif for ... two more days? Three? Hard to say how leggy this story will ultimately be, but given that at one point early this morning half a dozen posts on Reddit's homepage were United Airlines-related, it's clear that the internet commentariat is operating at or near peak capacity. Anyway, let's get started with might just be an all-United Airlines edition of your morning media scan ...

1. Just in case you're joining us late, here's my colleague Lindsay Stein's take on what went down and what happens next: "United Airlines' Passenger Ejection May Cause Permanent Brand Damage, Experts Say."

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How Colbert Became the New King of Late Night

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, April 10:

Toyota repackages long-planned investments to try to get on President Trump's good side (No. 3). A group of Twitter users want to try to rework Twitter as a sort of co-op (No. 4). A veteran TV producer repositions Stephen Colbert -- and it works (No. 5). And professional scold Bill O'Reilly suddenly has a big branding problem (Nos. 6 and 7). Anyway, let's get started ...

1. The front page of this morning's New York Daily News:

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'The O'Reilly Factor' Had Just Seven Advertisers Thursday Night

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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The Week's Must-See Media: Jared Kushner Explained in One Amazing 'Picture Story'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, April 7:

2. This is ... not good: "US air strikes in Syria: Russia suspends agreement preventing direct conflict with American forces," per Britain's The Independent. Oh, and by the way: "Trump's airstrike raises questions about congressional approval," per ABC News. Let's dwell for a moment on the words "Trump's airstrike." Former reality TV star Donald Trump called an airstrike. Got that? Moving on ...

3. "Donald Trump's chief strategist Stephen Bannon has called the president's senior advisor and son-in-law Jared Kushner a 'cuck' and a 'globalist' during a time of high tension between the two top aides, several Trump administration officials told The Daily Beast," writes that website's Asawin Suebsaeng. More details:

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'The Daily Show' Turns Sean Spicer Into 'Kindergarten Press Secretary'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, April 6:

I want to give thanks, in a way, to Pepsi, for that instantly notorious Kendall Jenner ad, because it's given us all something to talk about (see Nos. 1 and 2, below) other than, you know, other things. Would it be too much to ask for, say, Dr Pepper to do a female-empowerment ad starring Caitlyn Jenner, or for Fanta to do an immigration-themed ad featuring Blac Chyna? That way maybe we wouldn't have to talk about President Trump (No. 5) or Steve Bannon (No. 4) or Sean Spicer (No. 7). Anyway, let's get started ...

1. This tweet by Martin Luther King Jr.'s daughter is closing in on a quarter-million likes and 125,000 retweets:

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The Los Angeles Times Extends Its Scathing Anti-Trump Editorial Series

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 5:

Last night on CBS's "The Late Show," Stephen Colbert's guest Louis C.K. called President Trump "a gross, crook, dirty, rotten, lying sack of [bleep]." For the record, The Los Angeles Times has said basically the same thing this week in its multi-day anti-Trump editorial series (see No. 6, below). I was just almost going to say the paper's editorial board was slightly nicer about it -- but you know what? Not really! Anyway, let's get started ...

1. This, from Laura Litvan of Bloomberg Politics, is helpful: "Here's What Will Happen When the Senate Goes 'Nuclear' to Confirm Gorsuch."

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When Tronc and Oath Merge, Should the Combined Company Be Called Troath?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, April 4:

Will you take the oath to get used to Oath, the new name for the combined AOL-Yahoo unit under Verizon? Or will Oath bug you forever and ever, like Tronc? And Oath aside, should Verizon entirely do away with the AOL or Yahoo brands? (Take Ad Age's poll.) Also, when Tronc and Oath merge, should the combined company be called Troath? Wait, sorry, I'm getting ahead of myself here. Anyway, let's get started ...

1. "President Donald Trump on Monday signed into law a controversial measure repealing online privacy protections established by the Federal Communications Commission under the Obama Administration," Time's Katie Reilly reports. "The rules, which would have taken effect in December, required internet service providers -- including Comcast, Verizon and AT&T -- to obtain permission from customers before sharing personal data like their web-browsing history. The rules were aimed at preventing internet providers from selling that data without permission."

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Watch the Promo for Comedy Central's 'The President Show'

You saw this coming, right?

Per a Comedy Central press release out this morning,

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So, Uh, Colbert Gave That Creepy 'Hi Stranger' Video the Trump Treatment

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, April 3:

In the Department of Things That Are Way Overdue: A "failing Los Angeles Times" tweet from the president (see No. 6, below). Maybe a "Colbert is totally overrated" tweet too (No. 7). And, while we're at it, Wrestlemania-style congressional hearings (see Nos. 3 and 4). Anyway, let's get started ...

1. In a big Sunday front-page New York Times story headlined "O'Reilly Thrives as Settlements Add Up" -- retitled "Bill O'Reilly Thrives at Fox News, Even as Harassment Settlements Add Up" for the web -- reporters Emily Steel and Michael S. Schmidt write,

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Maybe Watch This New 'Game of Thrones' Promo Instead of the Mike Flynn Show

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, March 31:

What can you expect in today's media scan? Let me quote an expert: "I will say it's everything. It's the highs and lows, brightness and darkness, alpha to omega, a quiet-loud-sad-happy tragiredemptive circus of emotion, anguish, and grace. I hope people feel it all come together and have that rush you feel when the roller coaster finally coasts back to the platform." OK, actually that's showrunner Scott M. Gimple describing this Sunday's season finale of "The Walking Dead" to Entertainment Weekly's Dalton Ross. But it more or less applies here too! Anyway, let's get started ...

1. At 9:37 p.m. ET last night, a "Breaking News" alert from The New York Times landed in our email inbox: "Michael Flynn wants to talk to congressional investigators examining the Trump team's ties to Russia. But first he wants immunity" -- linking to a piece by Mark Mazzetti and Matthew Rosenberg headlined "Michael Flynn Offers to Testify Before Congress in Exchange for Immunity." Naturally, that's one of the stories dominating the morning news cycle -- along with a certain flaming freeway. (For that story, check out "7 things to know about the fiery I-85 bridge collapse" via The Atlanta Journal-Constitution.)

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Watch Colbert Hilariously Trash Congress for Siding With Big Cable

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, March 30:

Today we've got a lot of questions: How much is Donald Trump really worth? Lawmakers in 24 states have a plan that might help us finally figure that out. (See No. 6, below.) How much is Jeff Bezos worth? (See No. 1.) What has Elon Musk been feeding his unicorn? (See No. 4.) Should Congress pass a law "allowing traffic jams to call you during dinner to give you gonorrhea"? (See No. 7.) And so on! Anyway, let's get started ...

1. It's official: "Jeff Bezos is second-richest person in world behind Bill Gates," per The Seattle Times.

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Naming Names: The Politicians Who Just 'Sold You Out to ISPs'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, March 29:

As the Trump agenda lurches forward and Obama's legacy continues to get systematically dismantled, it's obviously hard for the media to keep track of everything that's going on and prioritize coverage. What's bigger news? The rollback of environmental protections? (See No. 1, below.) Or your web browser history getting put up for sale? (See Nos. 2 and 3.) Maybe the whole Trump-Russia thing should stay front-and-center? (No. 5.) Or maybe whatever Trump tweets should drive the news cycle? (No. 6.) It's an embarrassment of riches -- or, uh, something. Anyway, let's get started ...

1. The big story on the front page of The New York Times this morning is headlined "Trump Signs Rules to Block Efforts on Aiding Climate" -- reworked for the web as "Trump Signs Executive Order Unwinding Obama Climate Policies." The money quote in the piece was delivered by Trump, who quite literally spoke to his base by addressing miners who attended the signing ceremony:

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Here's the Correct (and Adorable) Way to Welcome Our Robot Overlords

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, March 28:

In yesterday's media scan, we wondered about what the Trump brand stands for these days. Hey, maybe ... peacemaker? Could Trump be willing to negotiate with Democrats to recover from the Obamacare-repeal debacle? Maybe! (See No. 3.) Will he, for some reason, expect Democrats to grovel? Probably! (See No. 4.) Regardless of the dysfunction in Washington, D.C., are we all doomed? Perhaps! (See No. 6.) Anyway, let's get started ...

1. In a post this morning headlined "Facebook copied Snapchat a fourth time, and now all its apps look the same," Recode's Kurt Wagner makes some good points, including:

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These Brands' Ads Keep Appearing on Breitbart, Despite Blacklisting It

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, March 27:

As we continue to plow through the Trump administration's first 100 days, and the president's approval ratings sink to historic lows (for a modern-era president this early in his tenure), how should we think of Donald Trump now? The Tweeter in Chief? Putin's White House Buddy? (See No. 3, below.) The Golfer in Chief? (See No. 6, below.) The Trump Brand Ambassador in Chief? (See No. 6, again.) Any branding experts out there want to help the man, uh, reposition his brand? Anyway, let's get started ...

1. "A top U.K. official is targeting WhatsApp, after reports that the terrorist who killed four people used the Facebook-owned messaging app before launching his attack in London this week," Recode's Peter Kafka reports. "Home Secretary Amber Rudd complained that WhatsApp's end-to-end encryption system offered terrorists a safe way to communicate, and said government agencies need to be able to peer inside the messaging app."

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Watch Seth Meyers Nail the Most Surreal Aspect of the Comey Hearing

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, March 21:

Some days these media scans are light on Trump-related items. Today, I'm afraid, is (unavoidably) not one of those days. If you've already had your fill of news from Trumpland -- particularly the spin and counterspin surrounding Monday's testimony by FBI Director James Comey before the House Intelligence Committee hearing on Russian interference in the U.S. presidential election -- consider skipping ahead to No. 6 and No. 7, below.

1. This, from CNN's Tal Kopan, is helpful: "9 things we learned from the Comey hearing."

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Your Ad Is a Lie and I Want You to Cut It Out




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Kellyanne Conway Is 'The True First Lady of Trump's America,' Says New York Magazine

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, March 20:

There is, yes, some depressing news below. But there is also a dancing zebra -- so there's hope! (Or something.) Anyway, let's get started ...

1. The No. 1 story at New York magazine's website as of this morning is this week's cover story by Olivia Nuzzi. It's headlined "The True First Lady of Trump's America" on the print cover and "Kellyanne Conway Is a Star" inside the magazine and online. Here's one choice paragraph:

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Watch This Harsh, Hilarious Spoof of Chevy's 'Real People' Commercials

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, March 17:

Before we get to the Chevy ad parody (No. 7, below), let's address the leprechaun in the room: It's St. Patrick's Day today. Happy St. Patty's! Speaking of which ...

1. Here's some big news this morning from the Irish Independent, Ireland's biggest daily newspaper: "Looks like Donald Trump's 'Irish proverb' for Enda Kenny was actually a Nigerian poem." Edward Dracott writes,

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Bernie Sanders Is Viewed Way More Favorably Than Donald Trump, According to a New Fox News Poll

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, March 16:

1. Candidate Trump's pronouncements are working against President Trump's plans. "Two federal judges have temporarily blocked President Donald Trump's travel ban, both citing Trump's statements about Muslims during the presidential campaign as part of their rulings," CNN's Laura Jarrett reports. "A ruling by a federal judge in Hawaii Wednesday resulted in a temporary restraining order nationwide, hours before it was set to go into effect. In a decision published Thursday morning, another federal judge in Maryland specifically blocked the 90-day ban on immigration for citizens of six Muslim-majority countries."

2. "A deep fear came to pass for many artists, museums, and cultural organizations nationwide early Thursday morning when President Trump, in his first federal budget plan, proposed eliminating the National Endowment for the Arts and the National Endowment for the Humanities," reports The New York Times' Sopan Deb. "President Trump also proposed scrapping the Corporation for Public Broadcasting, a key revenue source for PBS and National Public Radio stations, as well as the Woodrow Wilson International Center for Scholars."

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