AdAge: The Media Guy

Advertising Age - The Media Guy
Advertising Age - The Media Guy

No More Tears: Are Advertisers Trying Too Hard to Make You Cry?

PRESS ALERT || Aug. 21, 2017 (NEW YORK) -- The American Council of Emotionally Manipulative Advertisers (ACEMA) today issued a special directive to its brand and agency members instituting a moratorium on so-called "cry before you buy" commercials. The directive, which calls for a six-month freeze on filming and distributing ads designed to make consumers tear up, encompasses categories of manipulative marketing including the council's MEM (momentary eye-moistening), RMC (rapid mouth-clasping) and OSI (outright sob-inducing) rating classes.

The moratorium is meant to allow the advertising marketplace to absorb what ACEMA, a self-regulatory group, has officially designated a "glut" of heartstring-yanking ads. The council also plans to consider additional proposed guidelines and regulations regarding such ads' production and use.

The action follows an emergency meeting called by ACEMA President Simon Dumenco in the wake of a new Windex campaign titled "The Story of Lucy," which describes the (fictional) life of an adorable girl and her seafaring -- and therefore often literally distant -- father. The campaign, which launched Aug. 7 as a three-minute short film on YouTube and Facebook, is also being released as a series of 30-second TV spots that excerpt different moments from the longer piece.

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'Fake President' Trump Is a 'Disgrace to the Office,' Says Chicago Sun-Times

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, Aug. 16:

It's no exaggeration to say that the media is collectively in shock in the wake of President Donald Trump's Tuesday Trump Tower press conference. Social media too (#ImpeachTrump was a top 10 trending topic on Twitter much of last night). Anyway, let's get started ...

1. A helpful guide from CNN's Gregory Krieg: "The 14 most shocking comments from Trump's Charlottesville news conference," including:

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Watch: Who Slammed Trump Hardest? Colbert, Kimmel, Meyers or Fallon?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, Aug. 15:

There's a lot (really, too much) to cover, so let's just get started ...

1. "Pressure is mounting on President Trump to dump his controversial chief strategist Stephen Bannon after this weekend's racial violence in Charlottesville, Va., provoked widespread anger at the nationalist wing of Trump's White House," The Hill's Jonathan Easley and Jordan Fabian report this morning. Democrats, and some Republican critics of Trump, are demanding he cut ties with Bannon, the former Breitbart News chairman who once described his site as the 'platform for the alt-right.' ... "If he doesn't want this to consume his presidency, he needs to purge anyone involved with the alt-right," said Rick Tyler, the former presidential campaign spokesperson for Sen. Ted Cruz (R-Texas)."

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'Courage for Violence, Thanks to Donald Trump': A German Newspaper Responds to Charlottesville

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, Aug. 14:

First I'll direct your attention to my colleague Angela Doland's Ad Age Wake-Up Call post from early this morning for her digest of some big media and marketing developments (including Shonda Rhimes' move to Netflix after 15 years of making hit shows for ABC). As for the other interlinked stories that continue to grip the global media, well, let's get started ...

1. Helpful: "A timeline of the deadly weekend in Charlottesville, Virginia," via WLS-TV, the ABC affiliate in Chicago. It begins in February of this year with "The Charlottesville City Council votes to remove a statue of Confederate war hero Robert E. Lee."

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Watch the Mooch, 'King of Idiot Mountain for 11 Days,' FaceTime His Way on to 'Weekend Update'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, Aug. 11:

1. "CNN severed ties with Jeffrey Lord on Thursday, hours after he ignited controversy by tweeting the words 'Sieg Heil!' at a prominent liberal activist," CNN's Brian Stelter writes in a post published at 8:47 p.m. last night about the ouster of "the first explicitly pro-Donald Trump commentator to join the network, back in August 2015, two months after Trump entered the GOP primary race." But the most delicious detail doesn't appear in Stelter's post; instead, he shared it in his nightly Reliable Sources email newsletter (which hit my inbox at 10:36 p.m.):

Lord found out while a CNN-provided car service was taking him from his PA home to NYC for Thursday night's "AC360." The car turned around...

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New 'Fire and Fury'-Brand Nuclear War Faces More Resistance in the Marketplace

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, Aug. 10:

First, a couple notes: We lived to see another day! And sorry, but yes, this is real life. Anyway, let's get started ...

1. Time magazine's just-released latest cover story makes me think that the countdown clock for Gen. John Kelly's eventual ouster from the Trump administration has officially begun:

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Kim Jong-un to Take 17-Day Golf Vacation Before Destroying the World (According to Colbert)

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, Aug. 9:

Time may be running out (see Nos. 1, 2, 3, 5 and 7, below), so let's just get started ...

1. Trump's latest catchphrase -- "fire and fury" -- predictably appears on the front pages of the New York Post (though a story about thieving "club vixens" gets bigger play) and the Daily News:

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Poll: How Much Do You Love or Hate Hearing About President Trump's Latest Polls Numbers?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, Aug. 8:

Today I'm introducing the Media Guy Poll, using revolutionary new rhetorical-polling technology. The secret to this cutting-edge approach is that I don't really want an answer to any given question -- seriously, keep it to yourself -- which greatly simplifies the collection and tallying process, and dramatically reduces the margin of error. Today's poll question: How happy or sad are you to hear about President Trump's latest poll numbers? (See No. 1, below.) IMPORTANT: If you insist on sharing your answer, please see this. Anyway, let's get started ...

1. Per an analysis this morning by The Washington Post's Aaron Blake headlined "Trump's base is officially crumbling":

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Apparently, the NRA Does Not Want to 'Fist' the NYT, but It's Still 'Coming for' the NYT

Social media proved its, uh, incomparable value to the national discourse on Friday when a minor firestorm broke out on Twitter over yet another inflammatory NRA video.

At 5:07 p.m. ET, journalist Yashar Ali tweeted "WATCH: New NRA ad: 'We're going to fist the NYT and find out just what deep rich means to this old gray hag.'" He embedded a video that the NRA released via Twitter on Thursday -- a video that is actually an excerpt from an NRA "Commentators" video originally released on YouTube and NRATV.com in April.

The phrase in question comes at the 0:28 mark:

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Watch the Newest Ads on TV From IBM, VW, Miller Lite and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: IBM deploys a vivid, fast-paced montage of images and clips to illustrate the awesome range of applications for its cloud services. King Kong (kinda) chases (sorta) after the new Volkwagen Tiguan in an ad backed by the 1976 Electric Light Orchestra hit "Livin' Thing." And Baskin-Robbins serves up a food-porn commercial that offers close-up shots of its August ice cream flavor of the month: Oreo cheesecake.

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The Economist Reminds Us to Worry (REALLY Worry) About North Korea

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, August 4:

It's been a long week, dear reader, so let's just get started ...

1. Were you unable to attend President Donald Trump's rally in Huntington, West Virginia last night? The Washington Post helpfully sums it up with this quick video:

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Rebranding America: 'Give Me Your English-Speaking, Your Rich ...'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, August 3:

Today are we still talking about Trump-Russia stuff? Maybe a tiny bit less because of the latest distracting stink bomb strategically lobbed by the White House (see Nos. 1, 2 and 7, below). And the latest astonishing/embarrassing leak (No. 4). But also still, yes, of course, Trump-Russia stuff (No. 3). Always and forever Trump-Russia stuff. Because this is our life now. Anyway, let's get started ...

1. Per Jason Silverstein and Leonard Greene of the Daily News:

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The Rise and 'Absolutely Terrible' Fall of Donald Trump, Master Propagandist

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, August 2:

Today's accidental theme, dear reader, is spin -- as in deft spin (No. 6), inept spin (Nos. 3 and 4), spin about "transformation" (No. 1) and counterspin (No. 7). Feeling dizzy and nauseous? That's normal. (Take two aspirin and read me in the morning.) Anyway, let's get started ...

1. "Time Inc. is about to name a new C-suite executive -- a chief transformation officer," Keith Kelly reports in his "Media Ink" column in this morning's New York Post. "The move is expected to be made by next week's earnings report, according to well-placed sources. ... The CTO will be charged with implementing many of the recommendations made by consulting giant McKinsey & Co., sources said, including shaving $300 million in costs."

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Mooch-be-gone: Tabloids Tackle the Latest Fiasco

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, August 1:

Among the subject lines of the various email alerts I got from Us Weekly over the past 24 hours: "'Teen Mom 2' Recap: Kailyn Lowry Talks About Third Pregnancy," "Amanda Stanton and Robby Hayes Are Still Dating Despite Split Rumor" and "Anthony Scaramucci Out as White House Communications Director." Makes total sense, because Scaramucci basically was a reality TV character, so why shouldn't Us Weekly treat him like any other marginal celebrity? Anyway, let's get started ...

1. Who wore it best? Morning-after tabloid newspaper coverage of the latest drama from the tabloid-optimized White House:

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Can 'Fixer Upper: Shark Week' Live Up to Hype?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, July 31:

With the news that Discovery is buying HGTV owner Scripps (see No. 6, below) -- a tie-up Ad Age Deputy Editor Judy Pollack is (optimistically?) referring to as "Fixer Upper: Shark Week" -- some of cable TV's most reliably addictive time-wasters (er, I'm sorry, I should say engrossing, educational and inspiring shows) face consolidation. Who among us would not be willing (or at least able) to mindlessly while away a Saturday afternoon watching a marathon of "Property Brothers Naked and Afraid" or "Flip or Flop Alaska: The Last Frontier" -- not to mention Chip and Joanna Gaines (CGI versions of them) racing a great white shark (a real one this time)? I suppose I'm jumping the gun (and/or the shark). Anyway, let's get started ...

1. A bit of a stretch, Daily News, but OK, fine:

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Apple Just Connected With Trump Country. (The MSM? Still Trying)

If you want to get a real, tangible sense of America -- the America that the national mainstream media tends to forget -- I highly recommend regularly skimming some of the big stories published by the very local, non-mainstream media in towns far from Manhattan and D.C.

Such as the Auburn Journal (front-page headline one day last week: "Highway 49 set for upgrade: two new stoplights, bike lanes on horizon") of Auburn, Calif. (population 13,963). Or the Dothan Eagle ("Hopes high for 2017 local peanut harvest") of Dothan, Ala. (pop. 65,496). Or the Herald & Review ("Schools fret over funding") of Decatur, Ill. (pop. 76,122). Or The Telegraph ("Col. Drew takes command of 78th airbase wing at Robins") of Macon, Ga. (pop. 92,582). Or the Bozeman Daily Chronicle ("State approves exploratory drilling near Yellowstone") of Bozeman, Mont. (pop. 45,250). Or the Arizona Daily Star ("Football field at Tucson High is off-limits after flooding").

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Watch the Newest Ads on TV From Motorola, JC Penney, Macy's and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: JC Penney is promoting a Black Friday sale -- but don't panic, it's a "Black Friday in July" thing, not an insanely premature ad for the post-Thanksgiving Black Friday. (For some context on the retailer, see Adrianne Pasquarelli's post from earlier today: "Walking the Tightrope: Delicate Balancing Act For JC Penney's New CMO.") Macy's hypes its Big Home Sale with markdowns as high as 60%. And Motorola introduces the new Moto Z with "Moto mods" that let you modify/customize your phone to your liking.

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In the Latest Episode of 'The Real Househusbands of Trump's White House' ...

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, July 27:

In the latest episode of "The Real Househusbands of the Trump White House," Rex is feeling totally undermined by Donald. Anthony basically says Reince is a big fat leaker -- and dares Reince to say he's not. And Donald is stoked that his throwing shade at the transgender community has gotten everyone to shut up (for a minute, at least) about all that Russia stuff. Anyway, let's get started ...

1. Per The Week's Marc Ambinder in a post titled "How Trump spectacularly misread the politics of his transgender ban":

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Anybody Wanna Buy a Magazine? Time Inc. Is Now Trying to Offload Three Glossies

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, July 26:

1. How can you get people to stop talking about the whole Trump-Russia thing for a minute? How about a series of tweets like this?:

Think of this as the strategically-timed tossing of dual-purpose red meat that will please some of Trump's most socially conservative voters and also send the media into a (helpfully distracting) frenzy.

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Probably Nothing Could Have Prepared a Boy Scout for That Trump Speech

4. I'd like to take a moment to point out to American journalists that things could be worse. "The trial of 17 staff members from Turkey's Cumhuriyet newspaper -- one of the country's last remaining opposition publications -- began on Monday in what many are calling a crucial test of press freedom," CNN's Gul Tuysuz and Lauren Said-Moorhouse report. "Charged with terror-related offenses in the wake of last year's failed coup, the defendants -- journalists, executives and lawyers -- made their first appearance in court since they were put in pre-trial detention nearly nine months ago. Each faces lengthy prison sentences of up to 43 years if convicted."

5. BTW, for a second, after reading the following tweet, I thought I somehow missed the news that POTUS had named Sean Hannity to be the new attorney general, replacing Jeff Sessions:

6. Good job, Gizmodo! You made me click! "Trivial Pursuit Predicted Donald Trump Profiting From the Destruction of America."

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Watch the Newest Ads on TV From Apple Music, Target, Samsung and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Samsung Mobile serves up a funny ad demonstrating one of the hazards of bringing your smartphone to the beach. Target hypes itself as a back-to-school shopping destination with one of its signature vividly colorful spots. And Brantley Gilbert stars in a moody, black-and-white commercial for Apple Music that visually celebrates "the open road."

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NYT's Haberman: The Trump White House's Rival Gangs Are Like 'the Bloods and the Crips'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, July 24:

Today's theme, dear reader, is tranquility. I kid! Actually, it's gang warfare -- with side orders of fake sharks, lame meetings and deleted tweets. Anyway, let's get started ...

1. Helpful!: "President Donald Trump has the power to pardon his family and staff, but perhaps not the power to pardon himself," per "Who President Trump can pardon, and who he can't," a Marketwatch post this morning by Robert Schroeder. "Questions about who Trump has the power to pardon began swirling in the wake of a Washington Post report last week that the president's lawyers are examining those powers, as a way to undercut special counsel Robert Mueller's probe into Russian meddling in the presidential election. On Saturday, Trump said presidents have 'complete power' to issue pardons."

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Somewhat Surprisingly, Trump Just 'Startled Many in the West Wing'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, July 20:

Surprise! Donald Trump still has the capacity to surprise -- not only the American public but those who work closely with him. That's something of an accomplishment, right? Perhaps a major (or even huge) accomplishment. And, go figure, he used the "fake media" to do it. Anyway, let's get started ...

1. A Politico post this morning headlined "Trump goes off-script and fumes about Sessions and Russia probe" (subhead: "The president's harsh criticism of his attorney general and the Russia probe came amid a last-ditch effort to salvage health care reform, and startled many in the West Wing") makes POTUS sound practically bipolar. Josh Gerstein, Josh Dawsey and Darren Samuelsohn write,

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What Two Years of His Tweets Tell Us About 'Master Brander' Donald Trump

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, July 19:

First off, I just want to publicly disclose that I have not been having any private, undisclosed conversations with anybody that I shouldn't be privately, um, undisclosedly conversing with. Any suggestion to the contrary is fake. That said, if any private, undisclosed conversations are later revealed -- and confirmed by my staff -- then those meetings will technically become publicly disclosed conversations -- thus confirming my total transparency. Got that? Anyway, let's get started ...

1. In a Recode post headlined "NBC has 30 employees working on a daily news show exclusively for Snapchat," Kurt Wagner writes,

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Now It's the NRA vs. The Washington Post

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, July 18:

Have you released an attack video against your least-favorite media outlet yet? (See No. 3, below.) No? What's taking you? Don't you know that hyper-specific media-bashing videos are all the rage (and I do mean rage) these days? Anyway, let's get started ...

1. So with last night's collapse of the GOP's latest attempt at healthcare reform/Obamacare repeal -- a cornerstone of President Trump's agenda -- let's check in with POTUS to see how he's spinning this.

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Watch the Newest Ads on TV From Jockey, Lululemon, Infiniti and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Michaela DePrince, a ballerina from West Africa, offers a glimpse of her harrowing personal journey in support of Jockey's "Show 'em what's underneath" campaign. Lululemon offers a rather intense take on what yoga means to different people in an ad that closes out with the message "This Is yoga." And Infiniti serves up an ad that at first seems like a scene from an action thriller, but ends up being about (spoiler!) a supportive family.

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'Trump Family Values' Explained by The New Yorker's David Remnick

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, July 17:

If you were hoping for a low-on-Trump media scan today, well, I'm afraid I can't help you. The weekend news cycle was not kind to the White House and the drip-drip of further revelations about Trump Jr.'s Russia meeting sure hasn't been helping. But hey, there is one Trump-free item herewith -- see No. 6, below -- though I should warn you that's Ed Sheeran-related. Anyway, let's get started ...

1. Nice try! In a Reuters story this mornng titled "U.S. Secret Service rejects suggestion it vetted Trump son's meeting," Arshad Mohammed and Howard Schneider write,

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Never Mind Fake News. I'm Tired of Fake Math

So you may have seen the recent news that Facebook, according to Facebook, is more essential and dominant and ubiquitous than ever.

Awesome, right?

I'm sorry, what's that? You'd like some specifics -- some quantification? Of course, happy to oblige.

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Watch John Oliver Try to Make Sense of the Trump Clan's 'Stupid Watergate'

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, July 13:

1. I just want to note that when I went to the Chicago Sun-Times' website to get the story (from the horse's mouth) about its change of ownership -- "Union group led by Eisendrath outduels Trib owner to acquire Sun-Times" -- the site threw up an interstitial labeled "Answer a survey question to continue reading this content." And the first question was:

Question 1 of 7 or fewer:

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'Death Panels' and Pink Slips at The New York Times Even As It Takes Down Trump Jr.

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, July 12:

Today's media scan has everything: death panels (see No. 2, below), an apology (No. 5), a witch hunt (No. 6), a Category 5 hurricane (No. 4) and even cornichons and castelvetranos (No. 3). Let's get started, shall we?

1. Rage Against the Media Machine: "The snowballing revelations about Donald Trump Jr.'s meeting with a Russian lawyer during last year's presidential campaign have broadsided the White House, distracting from its agenda as aides grapple with a crisis involving the president's family," per Jonathan Lemire and Julie Pace of the Associated Press, whose report leads Time.com's homepage this morning. "The public has not laid eyes on the president since his return from Europe Saturday. But in private, Trump has raged against the latest Russia development, with most of his ire directed at the media, not his son, according to people who have spoken to him in recent days."

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